Driving revenue with price optimization software

Price optimization software can help CIOs drive revenue. Vendors including Zilliant, PROS, Vendavo and Rapt offer this software, typically based on statistical modeling techniques, which slices and dices historical data to maximize prices for margin, using factors like the uniqueness of an item, or the fact that customers in a particular geography will pay more. Margin gains of 10 percent and profit enhancements of 15 percent or more are typical, according to Gartner data. Most successful deployments of price optimization software start with a desire from the business side, not from the CIO.

Learn more about price optimization software:
- read the blog at CIO