Does your company need a Blog?

The Enterprise 2.0 conference this week in Boston was all about--you guessed it--Web 2.0 for the enterprise. While CIOs are often left scratching their heads about how best to embrace the technology, pundits this week offered up some great reasons why all companies should use an internal blog to collaborate and communicate. The case for rolling out social networking technologies include: enterprise email applications are not easy to search (which prevents employees from getting important information); critical information can be broadcasted to all who want to see it; when employees leave the company, their email accounts are typically dissolved and with any useful information that may have been on it; social networking contributes to organizational openness and accountability. And oh, yes, don't forget that people are probably already using blogs for personal reasons anyway, so why not provide an outlet for business issues? "The tools they use are the ones they use at home that work so well you can't stop them from bringing them into work," one expert said.

For the rest of the story:
- see this CIO article