Do your homework when hiring bloggers

Blogging can be good for your business, improving the corporate image, raising visibility and bolstering customer relationships. But with little time, many companies are turning to outside sources to write those blogs. Choose your bloggers carefully, though. Otherwise, you could experience some of the high-profile gaffes recently in the news, such as bloggers for the John Edwards campaign, who were found to have written some inflammatory postings earlier in their careers. Know what people have published, and have policies on which words are owned by your organization and which aren't, as well as what's acceptable and what isn't.

Read more about responsible blogging:
- read the article at CIO Insight

ALSO: read this on corporate blogging as a productivity tool