If you're looking for ways to impress your CEO, CIO Magazine offers some practical advice. While CIOs should remain focused on supporting the business through efficient internal processes and systems, they should expand their focus to customer-facing product development. CIO spoke with four CIOs who have each launched successful revenue-generating products, to get their take on things. Their advice: partner with the business, give IT accountability for revenue, and know what your customers are doing with technology. "Every time you look at a technology, consider not just what it does for you, but what it does for your competitors," says Marc West, CIO for H&R Block. "Then you can have a real conversation with your CEO about new market opportunities." Finally, CIOs recommend knowing how technology impacts your industry.

See what four CIOs had to say on the topic:
- read this CIO magazine article