CRM: The latest battleground for CIOs and CEOs

Customer Relationship Management (CRM) is perceived differently by CIOs and CEOs, and this difference of perception can lead to communication breakdowns. The conflict might stem from both perception and aspiration: each has a different way of understanding what CRM might do for the organization and what it will allow them to achieve. For a typical CEO, CRM is a necessary expense, a buffer between the executive and the customer base, and the point of contact for customers. To a CIO, CRM is usually just another IT system. On the other hand, there is also a shared perception between the CEO and CIO that CRM is a tool for customer advocates and a filter for inquisitive and/or unhappy customers.

Read more about the CRM battle:
- read the article at MyCustomer.com

ALSO:
- read this on boosting customer relationships through software
- and this on the benefits of on-demand CRM