CRM saves cities money, boosts service levels

Increasingly, governmental agencies are bringing on customer relationship management tools to boost customer service, save on labor costs and improve business efficiency. Baltimore's 311 call center is a prime example of how a city agency is using CRM technology to achieve those benefits. Baltimore's CitiTrak system began with the public works system used for tracking, logging and solving service requests. In just one year, CitiTrak has already saved the municipality more than $13 million in labor costs and reduced waste.

For more on the beauty of CRM:
- read this article at BPM Today