Crisis management requires creativity

Contemporary corporate wisdom says that when responding to a crisis, you should apologize, show concern and immediately recall your product. But more creativity is necessary nowadays. The name of the game is damage control, not damage disappearance. You don't reverse the damage done, you lessen the impact. So instead of soothing shareholders and investors by explaining processes, explain actions and the plan you'll put in place to prevent it from happening again. People want to be reassured that the situation is under control.

Learn more about being creative under pressure:
- read the article at ComputerWorld