Corporate blogging: The next productivity tool?

Corporate blogging can save companies money and time while improving the corporate image, raising visibility and improving relationships with customers. Often thought of as a place for executives to rant a bit, blogs also can be used to track customer comments, providing insight to senior executives that can lead to productive change. Blogs also perform very well on search engines, making them a great tool to increase website traffic. By using tracking codes in links from the corporate blog, you can identify which visits click through to offers or order forms. That makes it a good way to identify sales that arise directly from blog traffic. Blogs can also be used to float ideas or inform customers about corporate developments or new products. But evaluate the ROI carefully: blogs are cheap to start, but employees spend two to three hours per week maintaining their online journals.

For more about corporate blogging:
- read the column at TechTarget

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