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Competition heats up for BlackBerry maker

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Strategy & Planning
Wireless
Business Intelligence
Management/ Leadership
BlackBerry
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handheld device
Research in Motion (RIM)
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motorola

Competition has caught up with Research In Motion and its long market leader product, the BlackBerry. One industry firm is even going as far to claim there's a formidable market attack in the wings with Nokia and Motorola both revving up product engines to knock the popular handheld device off the top shelf. While RIM still has a pretty decent hold on user market share--with over 5 million subscribers worldwide--the fact that there's a potential market of 63 million users to be tapped proves there's plenty of opportunity for a new leading player to emerge.

For more on the challenges facing the BlackBerry:
- check out this article at Newsfactor

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