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Communicate early and often
Whether you're out to rally your IT troops or to send a message to customers, it pays to communicate fully, openly, and often. If your spam and virus filters are down, for example, communicate that fact quickly and provide frequent updates. Communication gives the receiver--whether employees or customers--alternatives. Not knowing what's going on limits their choices and increases their frustration. Constant updates might seem like over-communicating to us, but what feels like over-communication to us just might be the minimum standard for quality customer service.
Read more about the value of communication:
- read the column at TechTarget
ALSO:
- read this on improving communication across business units
- and this on communication being the key to any IT transformation




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