Cisco anticipates a video tsunami

Cisco Systems Inc. launched a multi-pronged effort this week to make its products better suited for handling the ever-increasing amount of video traffic."Video is becoming the dominant traffic on networks at a very rapid rate," said David Hsieh, vice president of marketing for Cisco's Emerging Technologies group, which oversees new areas of innovation in the company.

Cisco's strategy includes bringing functions into network infrastructure that have been carried out by software. Cisco said the technologies being rolled out as part of the new initiative are designed for what it calls "medianets"--service provider, enterprise and home networks that are optimized for video and rich media.

The company's biggest obstacle will not be its technology, but the weak economy. Yankee Group Research analyst Zeus Kerravala said the business climate may make service providers and enterprises skittish about pouring in large capital investments needed to ready networks for high-quality video.

For more on Cisco's video move:
- see this Computerworld.com article

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