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CIOs must 'get' Web 2.0
Web 2.0 is moving so fast that most CIOs probably can't keep up. While you might leave this bundle of knowledge in the hands of your younger staffers, don't be left behind. Emailed newsletters headlined with the label "From the Desk of" are quickly becoming obsolete. Instead there are other options:
- Blogging: Learn how to do it.
- Social networking: This means Facebook and collaborating online. Make sure you take Facebook seriously because your staff already does.
- Unified communications: That means Voice over IP and network/phone integration.
Change is always tough to absorb but it's necessary to get with the program now.
For more on Web 2.0 and the CIO:
- See this CIO.com article
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- Pay attention to online customers
- Warning: Social networks cost you plenty
- Go slowly on social networking
- Study: Senior execs approve of Web 2.0
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