Most Popular Stories
- One on One with Arpan Shah of Microsoft Sharepoint
- IBM will snag half of India's outsoucing work by 2010
- Vendors prepare for Obama's electronic medical records change
- Teen sends 14,528 text messages in a single month
- Coke uses RFID for drink dispensers
- Forrester report predicts web content management will grow in spite of economy
Events
- CTO Telecom Summit
Nov 8-11, 2009 — Four Seasons Resort – Scottsdale, AZ
Sponsored Links
Free Newsletter
FierceCIO is the leading source of executive IT management news and information. Join 32,000+ CIOs, CTOs and Sr. IT managers who get FierceCIO twice a week via email and save time.
About | View Sample | Privacy
Latest News
Popular Topics
Whitepapers
- Why Traditional Monitoring Tools Cannot Deliver True Mobile User Management for the BlackBerry Platform
- Cloud Computing @ Aditya Yadav & Associates
- TechOnTap Article: Choosing the Right Backup Technology
- What Every CXO Should Know About the "Web 2.0"
- Why Software Projects Fail: A New Assessment of Risk
- Service Oriented Architecture
Can Jerry Seinfeld add cool to Microsoft?
Can a funny, well-known pitchman help Microsoft overcome its Windows Vista operating system woes, making consumers feel better about a product they have not grown to love? It appears the software giant will find out early next month. Microsoft has been working on TV commercials featuring comedian Jerry Seinfeld under the direction of Michel Gondry, an innovative director of films, music videos and numerous TV commercials.
The Wall Street Journal reported this is part of a $300 million Windows advertising campaign starring Seinfeld, with the comedian receiving about $10 million. CIO.com notes that Microsoft wants to boost the flagging public perception of Vista, which has been hurt by Apple's "I'm a Mac, I'm a PC" TV ads depicting a younger, more recognizable actor (Justin Long) as a Mac, and an uptight nerd (played by John Hodgman) as a PC.
For more on this new advertising campaign:
- see this CIO.com article
Related Stories
- What's next after Windows 7?
- Windows 7 RC now available; will be free for 13 months
- Microsoft confirms that Windows 7 will arrive this year
- Windows 7 to ship on October 22
- Gartner: Just skip Windows Vista
- Avoid buying Windows computers in June
- Overloaded Apple servers frustrate iPhone users
- Multitouch coming to Windows 7
- Microsoft tells all on Windows 7; Will be cheaper than Vista
- IE market shares slip under 70 percent; Windows drops below 90 percent
Comments
Post new comment
Home
| Subscribe | Advertise | RSS |
Privacy
| Site MapTHE FIERCEMARKETS NETWORKFierceFinance | FierceFinanceIT | FierceComplianceIT | FierceHealthcare | FierceHealthFinance | FierceHealthIT | Hospital Impact | FierceMobileHealthcare | FierceCIO | FierceCIO:TechWatch | FierceContentManagement | FierceMobileIT | FierceGovernmentIT | FierceBiotech | FierceBiotech Research | FiercePharma | FierceVaccines | FierceBiotechIT | FiercePharma Manufacturing | FierceIPTV | FierceOnlineVideo | FierceTelecom | FierceVoIP | FierceBroadbandWireless | FierceDeveloper | FierceMobileContent | FierceWireless | FierceWireless:Europe© 2009 FierceMarkets, Inc. All rights reserved. |
![]() |







Click here to get the FierceCIO email newsletter for FREE!
Be the first to comment