Biz 3.0 is just around the corner

Just when you're starting to understand the ins and outs of Web 2.0 and working to develop an Enterprise 2.0 strategy, you realize that you have a way to go. In the next stage, customers will lead companies beyond an engaged Web strategy to a business strategy driven by customer outcomes. In this stage, customers will demand control and visibility over their products, progress, projects, and information. Companies will be forced to help their customers achieve ideal outcomes, nourish communities and promote customers' specialized applications of their products and services, and enable simple and intelligent services that can combine dynamically to address customers' complex and changing needs. Biz 3.0 also will force companies to adapt to the customer's context as customer requirements change and create an anywhere-anytime approach to customer responsiveness. It will also incentivize companies to promote toolkits for customers to extend and design solutions that let them leverage domain knowledge while applying their own contextual expertise to meet their needs. Finally, Biz 3.0 will make iterative customer co-design a standard approach to product, service, and process innovation and evolution.

Read more about Biz 3.0:
- read the article at Optimize