Banish the 'business side'

CIOs know that their IT departments are an integral part of their company's business, but some executives inadvertently talk about the "business side'' as if it were some foreign unit disconnected from the tasks at hand. This week, CIO Magazine suggests that IT professionals who are serious about alignment need to ban the phrase "the business side" from their vocabulary since it implies that IT has a different agenda, is working toward different goals and fosters an "us vs. them" attitude. "For as long as you and others see 'the business side' as a separate entity, it most certainly will be treated as a separate entity, and true alignment will elude your most vigorous efforts.'' the magazine reports.

For more on this new kind of strategy:
- See this CIO Magazine article