Are you hip to social networking?

Change is taking place at your office whether you like it or not. It is no longer possible to ignore social networking at the workplace or as part of your business model. So are you hip? Or are you ignoring the biggest transformation since the Internet invaded the way you conduct business? The simple truth is that social networking can help market your product. And your younger employees can help you decode what your customers want and what they need.

Social networking has other advantages too. It can provide a remarkable turbo-charged Rolodex for entrepreneurs and job seekers, and an enormous new laboratory of human relationships, according to Duncan J. Watts, a Columbia University sociologist who is heading a research unit at Yahoo. He's studying the network behavior of 295 million email users and many millions of Facebook users.

For more on the vast potential of social networking:
- check out this Business Week article

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