3-D films generate big data challenges

'The Hobbit' doubles the standard frames-per-second format

The entertainment industry has long been awash in a sea of data, and new film technologies, including 3-D production, are increasing the volume of content exponentially. The latest "Hobbit" movie, for example, was filmed in a new digital format that runs at 48 frames per second, which is twice the rate of the long-time standard, reports Jeff Bertolucci at InformationWeek.

"The Hobbit: An Unexpected Journey" was filmed in the High Frame Rate 3-D format, which is said to create a more realistic viewing experience than the previous format. 3-D films also create a huge volume of data. The 2009 film "Avatar," which was shot in 3-D, generated approximately one petabyte of data.

"Within the last five years, we've seen something in the order of an 8x increase in the amount of content being generated per every two-hour cinematic piece," said Jeff Denworth, vice president of marketing for DataDirect Networks, which sells high-performance, scalable storage for the entertainment industry and other industries.

The increase in data generation during the making of a film necessitates storage platforms that can grow along with the mass of data.

For more:
- see Jeff Bertolucci's article at InformationWeek

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