Research Reports

Planning for Cloud Computing

Rebecca Friend — Wed, 08 Dec 2010 14:23:46 -0500

Introduction
Cloud computing promises to tackles two hitherto irreconcilable IT challenges: the need to lower costs and the need to boost innovation. However, it will take a lot of effort from enterprises to actually make it work. Instead of moving their IT mess for less somewhere else, the ill-prepared will end up with their IT mess spread across a wider area. This report explains why.

Features and benefits
The report help understand which benefits and risks relate to which type of cloud computing offerings
The report puts in context cloud cost, security, reliability, availability, scalability, service level agrements (SLAs) and governance issues
The report looks at the impact of Cloud computing on IT in general and IT service management in particular.
Highlights
Look to what the cloud can offer and where it might best be applied, rather than being so preoccupied with its shortcomings that you fail to recognize its value. Avoid the temptation to impose the full baggage of legacy IT expectations, requirements, and regulations on cloud services.

Cloud computing as a term may have a use-by date, but the technical, operational, and commercial innovations behind it are here to stay. Cloud computing is a real innovation in the logic of how IT is sourced and managed and how services are delivered, and its use will grow steadily over the next 12 months.

Adoption is a two-way street. It is not just about whether cloud computing is ready for you: it is, more importantly, about whether or not you are ready for it. The fact is that many enterprises are currently not ready for private or public clouds or any type of hybrid in between.

Your key questions answered
Why the public cloud market is more complex than expected. How private clouds are catching up with public cloud capabilities.
Why hybrid clouds are the next frontier for the enterprise.
Why public cloud pricing structures are evolving, but not always for the better
Why service-level agreements (SLAs) are key to cloud adoption.
Why security is the number-one cloud quality of service (QoS) concern and why reliability and availability are under increasing scrutiny.

The Top 10 Consumer Electronics Manufacturers: Global industry outlook and key player strategies, performance and SWOT analysis

Rebecca Friend — Wed, 08 Dec 2010 14:22:13 -0500

Introduction
Long being regarded as an unattractive market, vaccines have re-emerged as successful growth driver for Big Pharma. The launch and rapid uptake of novel, high-price products such as Wyeth's Prevnar or Merck & Co's Gardasil, along with the emergence of novel vaccine technologies and favourable legislation have brought vaccines back into the main focus of pharmaceutical and biotech companies.

Features and benefits
Market overview with current market assessment in terms of leading players, brands and geographies
In-depth analyses of the leading 5 players' portfolios, R&D pipelines, sales trends, geographic spread, licensing patterns and strategic outlook
Discussion of key developments shaping the sector: new technologies, indications and geographies
Snapshot profiles of second tier companies in the sector
Highlights
Driven by its increasing commercial potential, the vaccines sector has been subject to significant consolidation over the last 5 years. While some of this recent activity has paved the way for newer market entrants, at the same time, established players have sought to diversify their portfolios through new acquisitions.

Key opportunities for vaccine manufacturers lie in the exploitation of novel targets with a high unmet need. Development of candidates for these indications can be facilitated by novel technologies, such as adjuvants, alternative production and delivery techniques, and novel approaches in antigen design.

Faced with limited growth prospects in the western markets, companies are increasingly turning towards emerging countries. The higher disease burden, greater medical unmet needs combined with rapid economic growth, a growing affluent middle class and private sector in these countries represents significant potential for market expansion.

Your key questions answered
Get a comprehensive, insightful commercial overview of the vaccines market
Learn about the strategies of the Big 5 players, their strengths, weaknesses, similarities and differences
Gain insight into the future directions and growing strategic importance of vaccines for Big Pharma

The Global Online and Mobile Advertising Industry Outlook

Rebecca Friend — Wed, 08 Dec 2010 14:16:31 -0500

The online and mobile advertising industries are set for dramatic changes. This report makes an in-depth study, looking at market size and forecasts, segments, growth forecasts, drivers and resistors, emerging models, and key player positioning. This report analyzes the current and future state of the global online and mobile advertising market. It analyzes market size, segments, growth forecasts, drivers and resistors. It also analyzes the emerging landscape of the markets, looking at competitive positioning of key players, business models, strategies, and SWOT. Furthermore, it examines the emerging models driving future growth.

Scope of this research

• Access market sizing and forecasting of the global and online mobile advertising industry.
• Analyze online and mobile advertising market segments, growth forecasts, drivers and resistors.
• Analyze the competitive landscape, including competitive positioning of key players, business models, strategies, and SWOT.
• Gain insight into emerging models which will drive the industry in the future: semantic, location based, social networking and video advertising.
• Gain insight into the various tools used for measuring the effectiveness of online advertising, such as business analytics.

Research and analysis highlights

The $55bn online advertising industry, largely dominated by Google, is poised for a historic battle. While Google will continue to monopolize the online ad space for some more time, Microsoft could emerge as a strong contender which may result in a market duopoly in the long-run.

The $2bn mobile advertising industry (which is currently just a fraction of the size of the online advertising market) will also witness equally dramatic changes. The two significant events which will transform the industry are: the rise of Google's Android platform to a position of dominance; and the emergence of Asia as a key market.

While the online advertising industry is growing at a CAGR of 11.4% between 2007-12, and will continue to be popular in the developed world, mobile advertising will gain maximum traction in the emerging markets of Asia, especially India and China. The key driver of this growth will be the high rates of mobile penetration in the region.

Key reasons to purchase this research

• What was and will be the value of the global online and mobile advertising industry? What are the opportunities in the various market segments?
• What are the various drivers and resisitors to online and mobile advertising market growth?
• Who are the major players, who are current leaders and who are the emerging contenders? What are their busines models, strategies and SWOT?
• What are the various tools for measuring the performance and effectiveness of the advertising industry?
• What are the emerging models and evolving trends that will drive future growth in the industry?

The Future of Video Content Convergence: Consumer engagement opportunities in multi-platform video and over-the-top TV

Rebecca Friend — Fri, 12 Nov 2010 09:38:41 -0500

The convergence of broadcast, broadband and mobile technologies is creating a dynamic content everywhere?consumer market context, forcing major transformation and potential restructuring in the consumer electronics, technology, telecoms and media industries, and especially for content creators, owners and publishers. It is the consumer that is driving these changes, forcing the seamless convergence of video content, and this is the essential background to this report. This report lays out the business case for the strategic adoption of video-centric direct consumer engagement, across multiple devices and multi-platforms, with a special focus on Internet connected TVs and other connected CE devices. These devices will create the opportunity for content publishers and brands to develop future over-the-top TV engagement and monetization strategies using a converged content planning discipline. The search for a winning consumer proposition is reflected in the convergence of a number of businesses onto the same ground, creating strong competition as well as potential for consumer confusion in the short term.

This report presents a situation analysis from a video consumption perspective as the basis for making a business case for content owners to move into direct, multi-channel engagement planning with their users. This will include chapters on the back-end platform issues surrounding multi-channel delivery of video, the new over-the-top TV landscape and the issue of monetization of video in this new content everywhere context. Finally, a chapter looking at Brand Generated Content and related over-the-top brand engagement opportunities arisng from a converged video consumption model.

Key features of this report

• Overview of consumer consumption of video content across PC, mobile and TV
• Identification of the key challenges facing traditional broadcasters and content providers in delivering seamless multi-channel VOD services
• Actionable insight on content monetization in the evolving converged video consumer market
• Examination of the alternative distribution opportunities & routes to market for content providers in ‘over-the-top' TV apps /content portals
• Spotlight on over-the-top brand engagement & the rise of strategic branded video content and their impact on ad agency models

Key findings of this report

Users are not interested in device convergence; it is content convergence that counts. They are not aware of or interested in how their content is delivered and are increasingly looking for a unified experience that is location independent.

We are now entering the Internet era of TV whereby users can expect an increasingly ondemand and personal viewing experience and multichannel video consumption across multiple devices will have a profound effect on future content publishing and monetization.

Over-the-top TV effectively allows content owners to by-pass existing TV platforms and take their programming directly to the TV screen from the Internet, in effect becoming a media owner themselves.

Use this report to:

• Gain a thorough understanding of future direction of the consumer-driven, converged ‘Video Everywhere' landscape
• Understand the emerging commercial models / opportunities for the monetization of content in a multi-platform delivery future
• Compare how different consumer platform owners, video aggregators and CE manufacturers are positioning and developing their OTT offerings
• Gain an understanding on how to organize content for multi-channel leverage
• Understand branded content /direct brand engagement strategies

Questions answered by this report

• What are the significant trends influencing the development of the converged ‘Video Everywhere' consumer market?
• How is this shaping the commercial future for content providers and TV broadcasters?
• How can this content be monetized in a user driven content consumption environment?
• What are the current and emerging commercial models/opportunities for the monetization of video content?
• How are different content aggregators and CE manufacturers developing their consumer offerings?
• What are the alternative distribution routes for content providers to cost-effectively distribute ‘over-the-top' content services?
• What is the best way to organize content management in order to achieve optimal benefit in quality, cost and syndication power?
• What is the future impact of BGC (brand generated content) on the existing ‘old media' brand communications/advertising model?

Consumers and the Cloud: Quantifying and exploiting the consumer cloud market opportunity, 2010-2018

Rebecca Friend — Fri, 12 Nov 2010 09:31:14 -0500

Consumer use of cloud technology is vast, and will drive overall cloud revenues from 2010-2015. This report seeks to scope, size and demystify the business opportunities presented by the consumer application of cloud computing technology. Specifically, the report aims to: Define what ‘cloud computing' means in the consumer space; Translate and demystify the cryptic language typically used to describe the cloud into real-world, business and marketing language; Qualify and quantify commercial opportunities in consumer cloud applications over the immediate to mid-term; Clarify the current competitive positioning in the consumer cloud value chain; Evaluate business responses to these opportunities, and outline optimal business models for the near term and beyond.

The report offers quantification and forecasting of revenue opportunities for consumer usage of cloud technologies, for all major revenue categories, on a global basis including all regions and 20 leading national markets. It analyzes the impact of drivers and inhibitors to cloud technology uptake, and assesses competitive landscape development and commercial implications.

Key Features of this report

• Defines and demystifies the meaning of 'the consumer cloud'.
• Uniquely detailed and comprehensive revenue analysis of market conditions and future outlook
• Uniquely granular look at revenue opportunities globally, for six regions and 20 leading national markets
• Business implication analysis for all stakeholders as competitors
• Analysis of factors supporting and inhibiting the adoption of cloud enabled apps by consumers

Key Benefits of this report

• Access a uniquely comprehensive and detailed, but realistic and well sourced view of current and potential markets
• Gain a unique planning tool country by country, region by region
• Assess your business' position in the emerging new competitive landscape
• Understand the drivers and inhibitors that will impact your market
• Identify successful consumer cloud business strategies for the period 2010-2018

Highlights from this report

Consumer cloud revenues are predicted to grow at a CAGR of 24.5% between 2010 and 2018, reaching $71.4bn by the end of the forecast period.

By 2018, mobile applications will account for $32.5bn, or just under 46% of all consumer cloud services revenues (up from 31 % in 2010).

Companies such as Microsoft and Apple have a significant opportunity to transfer their desktop dominance to the cloud. Firms such as Google and Facebook cannot succeed independently and will need to adopt partner or merger strategies.

Key questions answered by this report

• What exactly is the consumer cloud? Is it simply a 'myth'?
• What is the revenue opportunity presented by consumer use of cloud technologies?
• What are the geographic splits involved?
• How will new supply chains develop as a result of the rise of cloud computing?
• How fast will adoption and revenue growth really be, given drivers and inhibitors?
• What are the market opportunities in consumer services such as email, storage, VoIP, mobile apps, social networking and gaming, and music?
• Which companies are dominating the consumer cloud space?
• Which consumer cloud business strategies will be successful in the period 2010-2018?