Research Reports

Introduction
Cloud computing promises to tackles two hitherto irreconcilable IT challenges: the need to lower costs and the need to boost innovation. However, it will take a lot of effort from enterprises to actually make it work. Instead of moving their IT mess for less somewhere else, the ill-prepared will end up with their IT mess spread across a wider area. This report explains why.

Introduction
Long being regarded as an unattractive market, vaccines have re-emerged as successful growth driver for Big Pharma. The launch and rapid uptake of novel, high-price products such as Wyeth's Prevnar or Merck & Co's Gardasil, along with the emergence of novel vaccine technologies and favourable legislation have brought vaccines back into the main focus of pharmaceutical and biotech companies.

The online and mobile advertising industries are set for dramatic changes. This report makes an in-depth study, looking at market size and forecasts, segments, growth forecasts, drivers and resistors, emerging models, and key player positioning. This report analyzes the current and future state of the global online and mobile advertising market. It analyzes market size, segments, growth forecasts, drivers and resistors. It also analyzes the emerging landscape of the markets, looking at competitive positioning of key players, business models, strategies, and SWOT. Furthermore, it examines the emerging models driving future growth.

The convergence of broadcast, broadband and mobile technologies is creating a dynamic content everywhere?consumer market context, forcing major transformation and potential restructuring in the consumer electronics, technology, telecoms and media industries, and especially for content creators, owners and publishers. It is the consumer that is driving these changes, forcing the seamless convergence of video content, and this is the essential background to this report.

Consumer use of cloud technology is vast, and will drive overall cloud revenues from 2010-2015. This report seeks to scope, size and demystify the business opportunities presented by the consumer application of cloud computing technology.