There's some shocking news about CEOs in a new survey released last week. The study by UberCEO.com, an online news site that focuses on CEOs at major companies, found that CEOs at top U.S. companies are dramatically disconnected from social networking, the survey found.
Only two CEOs from Fortune magazine's list of top 100 companies have Twitter accounts and only 19 have a Facebook page. None of the 100 CEOs have a personal external blog. That probably means that the CEO at your company hasn't bought into the growing social network phenomenon that has quickly become a necessity for every firm and top executive around.
You may be frustrated by this lack of attention to social networking, but as the IT executive in charge, you may be the person to educate the boss and persuade him or her to come around to the revolution.
"In our opinion, the top CEOs appear to be disconnected from the way their own customers are communicating," UberCEO.com editor Sharon Barclay told Computer World. "They're giving the impression that they're disconnected, disengaged and disinterested."
The survey also found that an increasing number of executives at smaller firms are tweeting and staying connected with customers on Facebook. We're not saying that everyone should give in to pressure, but it's smart to be able to communicate with employees, friends and customers in the language everyone is using.
For more on adopting social networking:
- check out this ComputerWorld.com article [1]
Related Articles:
[2]Are you hip enough for Gen Y? [2]
Are you hip to social networking? [3]
Security pros get comfortable with social networking [4]
Links:
[1] http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9134860
[2] http://www.fiercecio.com/story/are-you-hip-enough-gen-y/2009-05-03
[3] http://www.fiercecio.com/story/are-you-hip-social-networking/2009-05-24
[4] http://www.fiercecio.com/story/security-pros-get-comfortable-social-networking/2009-03-04