Marketers' Abilities Leap Forward with Sitecore's New Online Marketing Suite Software

San Francisco, June 2, 2009 - Sitecore [1], the leading provider of .NET Web Content Management System (CMS) and portal software, today announced the Sitecore Online Marketing Suite [2], a breakthrough for organizations now able  to unify Web content management capabilities, Web analytics and marketing automation for greater customer engagement and personalization. Sitecore's Online Marketing Suite (OMS) helps marketers easily track and better understand their online visitors and initiatives. Marketers are now empowered with revolutionary insight and agility to create immediate and meaningful results.

Sitecore's new marketing suite provides Web analytics out-of-the-box, without coding.  Content editors can easily profile their content upon creation, establishing the relevancy for segmentation analysis and the delivery of targeted content. The software then automatically develops profiles on site visitors based on browsing behavior, geographical IP identification, and data collected through forms and survey submissions. Using content delivery rules and filters, Sitecore accurately delivers targeted, action-orientated content and offers. 

"What in the past was available only through multiple vendors, required complex integrations, and lacked tightly knit insight, is now an elegant and results delivering solution for marketers," said Michael Seifert, CEO of Sitecore. "An enormous amount of inefficiency existed in integrating online marketing tools with websites and their analytics. We seized the opportunity to invest heavily in our flexible architecture and easy to use interfaces to create a solution for customers that integrates online marketing and website experiences. With Sitecore's latest technology our customers will have a significant advantage in their ability to create a targeted, personalized online experience - much like what Amazon.com has done."

The Online Marketing Suite's powerful A/B and multivariate testing lets marketers easily define and execute tests.  With Sitecore's CMS delivering the website user interaction and experience, the OMS analytics data now tells the true story of a site visitor's experience, not like the dense inconclusive third party analytics reports typically found today. As a result, Sitecore OMS presents a deeper and richer understanding of the context of the visitor experience and their profiles. For the marketer, segmentation of visitors, personalization of their content and conversion success has never been easier.

According to Bryant Shea, Director, Content Management and Mobile at Molecular, Inc. www.molecular.com [3], a top interactive agency and part of the Isobar network, "Marketers have pretty high expectations when launching their digital media campaigns - they want to engage customers with personalized content and offers but with less customization and a faster time to market. Integrating campaign management, Web analytics, personalization and a Web CMS into one application, certainly makes a marketer's job easier.  By providing this out-of-the-box functionality and continuing to support third party product integration, Sitecore is taking the right direction with its Online Marketing Suite."

The software measures online advertising campaign effectiveness and increases the agility of the campaign with immediate correlation between campaign initiatives and specific website goals. The campaign tracking is integrated with the site visitor session detail, recording further interests and actions automatically and providing full insight into the actual ROI of campaigns.

Sitecore's new OMS provides the business intelligence to achieve another high priority for many organizations, accelerating sales and marketing interaction for maximum effectiveness. Salespeople can receive immediate information about prospects on the website including country, city, registered company name, and ongoing lead information on visitor activity, including resources downloaded, pages visited, and social content contributed. Lead scoring is automated for implicit and explicit identification of every page visited, each asset used, or any online campaign. Sitecore OMS helps marketers develop their lead nurture programs and can be easily integrated with all leading CRMs.  These sales enablement capabilities allow marketing to deliver  strong and  qualified leads, and gives sales unprecedented knowledge about their prospects prior to engagement.

Sitecore's Online Marketing Suite will be generally available on June 30, 2009.

To see a demonstration of Sitecore's Online Marketing Suite, please visit:

www.sitecore.net/Demo.aspx [4]

About Sitecore

Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling Web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage over 20000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, ISS and Atlanta Falcons.