Hours after saying that talks over a possible tie-up with Microsoft ended, Yahoo announced a deal in which some of Google's advertisements will appear alongside search results from Yahoo's own search engine. This arrangement is expected to generate $250 to $450 million in operating cash flow for Yahoo. Recent twists in events [1] had resulted in Microsoft coming back a second time to court Yahoo. The first attempt was aborted by Yahoo, which refused to budge from its sky-high asking price [2]. This time around, Yahoo explained it did not go with Microsoft was because while the Redmond company dangled $9 billion cash [3], Yahoo was only interested in its search business.
For more on the Yahoo and Google deal:
- check out this Network World article [4]
Links:
[1] http://seattlepi.nwsource.com/business/366141_yahooicahn07.html
[2] http://ap.google.com/article/ALeqM5iBiIOGUY_KkBXmB8V-EFES4q6OVAD913H2JG0
[3] http://www.redorbit.com/news/technology/1434924/microsoft_yahoo_turned_down_9_billion_investment/
[4] http://www.networkworld.com/news/2008/061208-google-yahoo-strike-ad.html