The real challenge of innovation isn't the development of ideas but successfully managing the process so that it delivers a good ROI in money, time, and people. Most attempts fail to generate enough payback--especially in cash. To address this problem, think about innovation as a process that uses new knowledge to generate a payback in terms of process (a tightly managed, flexible process that drives a string of business results), new knowledge (the innovation process uses new knowledge to generate more new knowledge, which in turn spurs even more innovation), and payback, either as a direct or indirect result. Numbers frequently fail to measure what matters most when it comes to innovation. To provide better information for innovation decisions, draw a cash curve that graphically plots cumulative cash flow over time. Make sure the information needed to measure the four areas of improvement-startup costs, speed to market, scale to volume, and support are available.
Read more about the ROI of innovation:
- read the article [1] at Optimize
ALSO:
- read this [2] about how innovation starts with a better business model
- this [3] about creating processes for innovation
- this [4] about what innovation is really all about
- and this [5] about looking for innovation within the IT department
Links:
[1] http://www.optimizemag.com/disciplines/financial-management/showArticle.jhtml;jsessionid=EO4G3MM22GZKWQSNDLRCKHSCJUNN2JVN?articleID=199100886
[2] http://www.fiercecio.com/story/innovation-starts-with-a-better-business-model/2007-02-16
[3] http://www.fiercecio.com/story/creating-processes-for-innovation/2007-04-02
[4] http://www.fiercecio.com/story/what-innovation-is-really-all-about/2006-06-29
[5] http://www.fiercecio.com/story/looking-for-innovation-within-the-it-department/2007-04-10