YouChange Selects ID Armor™ to Stop Identity Theft for youchange.com Community Members

July 20, 2011

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youchange Encourages Electronics Collection by Protecting Its Members from Identity Theft with One-Year Free ID Armor Identity Protection.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- YouChange Holdings Corp (“youchange”) (OTCBB:YCNG), a leading Community for electronics collection, e-waste tracking, and re-Commerce, today announced the selection of ID Armor™ as the youchange preferred identity protection provider. Youchange.com Community members will receive one year of free ID Armor™ Identity Protection, valued at $99, when sending in or dropping off all electronics.

“We want people to join the youchange.com community and bring us their unwanted electronics, but even with our industry standard Department of Defense data wiping procedures, some consumers have been reluctant to send us their laptops, computers or smartphones,” said Mary Juetten, youchange COO. “We all have garages, closets and drawers full of electronics that could be valuable to others and youchange.com provides the mechanism to earn cash and reward points while helping to keep these items out of landfills and protecting the environment. At our recent youchange electronics collection events, many people were concerned about personal information on the devices that they were turning in,” said Mary Juetten. “We selected ID Armor™ so that, in addition to all the other benefits of joining youchange.com, we can provide our members with peace of mind.”

Jeffrey Rassás, youchange CEO and Founder explained, “Solving our members identity theft concerns and removing this barrier to recycling was our primary focus. In selecting ID Armor a major factor was their automated solution and $1 Million dollar service guarantee. Our members will receive identity theft protection, three free credit reports every year, and reduce the amount of junk mail they receive, just for joining the youchange.com community and completing a transaction. We are really excited that this benefit will encourage people to bring excess unwanted electronics to one of our youchange partner drop off locations, local events, or by using the youchange.com website.”

“Our ‘Green for Gadgets Program’ rewards our members with cash, youchange.com reward points, the opportunity to join the youchange community, and now we can offer a $1 Million dollar service guarantee against identity theft,” said Jeffrey Rassás.

The ID Armor Identity Protection is free when youchange.com Community members send in or drop off electronics. Joining the youchange Community is free, just sign up on-line at youchange.com.

“It starts with you…and ends in change.”

About YouChange Holdings Corp

YouChange Holdings Corp is an early stage development and acquisition company focused on the collection, purchase, refurbishment, and resale of used consumer electronics to both consumers and business markets. The youchange platform includes paying cash and reward points to businesses and consumers for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. Some of these products include laptops, computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers, batteries and camera lenses.

About ID Armor

ID Armor is an automated solution that helps you protect your identity. Identity theft occurs when your personal information such as ssn, name, address, credit history and other information are in the hands of an ID thief. This information can be used to apply for and receive credit cards, loans, contractual and other credit related commitments. ID Armor helps you put checks in place to prevent these events from occurring. Here's how it works. ID Armor® is a registered trademark.

Forward-Looking Statements

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.