workroom Creates New Initiatives With Mobile Technology Company Subports

LOS ANGELES, Aug. 10 /PRNewswire/ -- workroom, a community driven fashion tradeshow for directional retailers and designers, is introducing another avenue of support for their participating brands by offering them a partnership with Subports, a mobile technology company.

Subports has created an online market place, www.portalmrkt.com, which features sites for independent designers and retailers who are on the forefront of electronic shopping. The sites are beautiful, minimal, graphic, and all purchases are made through text messages on the shoppers' cell phone. workroom will have a site on the Portalmrkt featuring product available for retail purchase from brands participating in the upcoming show.

workroom's site on the Portalmkrt opens up new marketing opportunities for the participating designers, allowing consumers to buy product directly from twitter, Facebook, a blog post, website, a print ad and more using "subcodes".  Subcodes are unique codes that enable the purchase of individual goods through text message. The site will be promoted through the workroom community and easily shared via their social media and marketing outlets.

The site will launch on August 17th, the first day of workroom's Las Vegas show and feature a selection of brands for 30 days.  Every month a new roster of brands will rotate in and display new individually selected merchandise.

Furthering their partnership with Subports, workroom is also giving buyers an opportunity to request electronic show directories and brand specific line sheets via text message, which will then be emailed to the buyer directly. On show site, each brand will have a specific code that a buyer can text in using their cell phone; the line sheet will then be emailed to the buyer. Using text messages for electronic file transfer creates ease and convenience for buyers shopping the workroom floor and cuts down on the paper literature buyers receive when shopping tradeshows.

This partnership with Subports is the first of workroom's many exciting new initiatives, which are all geared toward nurturing the community of influential designers and retailers who participate in the workroom show.

SOURCE workroom