WiseWindow describes role of sentiment analysis across the business enterprise

SAN FRANCISCO--(BUSINESS WIRE)-- Next week WiseWindow presents at the 3^rd Sentiment Analysis Symposium (www.sentimentsymposium.com) in San Francisco to explain how businesses can turn attitudes and emotions expressed online through social media into actionable results. The event is taking place Wednesday, November 9, at the Bently Reserve.

“The proliferation of social media, and the resulting millions of online opinions posted every day, provides a data goldmine,” said WiseWindow President, Marshall Toplansky. “Hidden in this data is an unprecedented opportunity to understand the mindset of today’s consumer like never before. The sentiment from these posts can also be applied across the entire business enterprise from areas such as marketing, market research, and quality, among countless other applications.”

"Marshall Toplansky is a master of the art and science of applying technology to hear market voices. We're very pleased that Marshall will be at the symposium to explain how WiseWindow translates a deep understanding of consumer sentiment into business advantage,” stated Seth Grimes, symposium chair.

The Sentiment Analysis Symposium (http://sentimentsymposium.com/index.html) provides an unmatched opportunity to learn about sentiment technologies; it also bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news, and enterprise feedback.

About WiseWindow

The brainchild of some of the industry’s leading thinkers on cloud computing and market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database. Through a combination of web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows businesses to discover information they weren’t even looking for. For more information, visit www.wisewindow.com.

CONTACT:

WiseWindow
Company Contact:
Sharon Hamilton, 800-691-8681 x124
Sharon.Hamilton@wisewindow.com
or
Media Contact:
Kim Metcalfe, 312-396-9797
Kim.Metcalfe@zenogroup.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Data Management  Networks  Software  Social Media  Communications  Marketing

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