MOBI Vibes 3.0 tracks sentiment over time to build reliable forecasting models

IRVINE, Calif.--(BUSINESS WIRE)-- Today, WiseWindow announces a breakthrough tool that will give business decision makers a sneak peek at the future. MOBI Vibes 3.0 – the latest enhancement to WiseWindow’s MOBI (Mass Opinion Business Intelligence™) – will be able to:

• Tell the future: develop greater predictive capabilities
• Segment markets by interest, author and location
• Track competitive strengths and weaknesses down to specific topics

Predictive Breakthrough

MOBI 3.0 fuels greater forecasting abilities so customers can be predictive of what will happen as well as uncover key insights, and a better understanding of positive and negative opinions. Instead of viewing social media as a single, massive set of data, MOBI 3.0 continuously drills to specific demographics and attitudes, tracking their progress over time. This creates benchmarks for how these opinions grow and evolve, providing the critical foundation of accurate predictions for future behavior.

“For the first time, businesses can understand the exact consumer groups talking about their brand as well as what they’re talking about, down to the segment level,” said Marshall Toplansky, president of WiseWindow. “Never before has technology been able to deal with topical analysis but with MOBI, you can combine multiple dimensions, such as ‘style’ and ‘affordability,’ into a mega dimension. This is important because dimensions are highly predictive of revenue, and even effective at predicting stock transactions.”

The tool provides an unprecedented level of precision in understanding issues that affect consumer perceptions of brands and products that directly connect to corporate value and revenue outlook. Toplansky adds, “That means instead of simply tracking problems related to smart phones, you can now drill to specific issues, such as battery life and Internet connectivity, and determine the underlying causes.”

Segmentation Breakthrough

MOBI 3.0 can also customize source sites on-the-fly based on shared interests like political affiliation, mom bloggers and car enthusiasts, among countless other possibilities. The data can further be sorted by sites that focus on specific brands—such as Chevy Corvette sites versus general Chevrolet sites—and is capable of clustering data further by author and even geography, without interval restrictions. For the first time, this feature discovers who is doing the talking about a brand as well as what they’re talking about, providing a 360-degree view of all conversations that can be sliced and diced to capture trends, group behavior and provide feedback catalogued according to unique market segmentations. This is particularly effective in determining unmet consumer needs and future opportunities from the product perspective, such as uncovering specific perceptions of the Chevy Corvette enthusiast. This segmentation also offers the opportunity for companies to identify and adjust the key revenue-driver segments through corrective analysis.

Strategic Positioning Breakthrough

In addition to forecasting and segmentation, MOBI 3.0 enhancements provide a targeted view of competitive strengths and weaknesses for a particular brand or company. These are the issues that affect consumer perceptions around brands and products and have a direct impact on sales. MOBI 3.0 can also compare multiple dimensions against multiple entities. For example, a car manufacturer can compare dimensions such as “fuel economy” and “styling” against such entities as Ford, Chevrolet, Chrysler and Kia, providing an accurate and reliable way to track specific topics or group of topics dissected by consumer category or region.

Toplansky concludes, “Understanding the specific needs and perceptions of a targeted audience allows you to better understand your market and explore previously unknown opportunities. For businesses, the applications of this data are endless.”

About WiseWindow

The brainchild of some of the industry’s leading thinkers on cloud computing and market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database. Through a combination of web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows businesses to discover information they weren’t even looking for. For more information, visit www.wisewindow.com.

CONTACT:

Media Contact:
Zeno Group
Kim Metcalfe, 312-396-9797
Kim.Metcalfe@zenogroup.com
or
Company Contact:
WiseWindow
Sharon Hamilton, 800-691-8681 x124
Sharon.Hamilton@wisewindow.com

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