New Keyword Performance Engine Optimizes Campaign Budgets to Increase ROI for Small Business Advertisers

IRVINE, Calif.--(BUSINESS WIRE)-- Giving advertisers a boost in converting search traffic to new-business leads – not just clicks – WebVisible (www.WebVisible.com) today announced its new keyword performance engine, KPEye™. This technological breakthrough improves return on investment for an advertiser’s search campaign by going beyond the industry standard of measuring click rates. Instead, the proprietary KPEye analyzes years of historical data, combined with real-time market data, to determine optimal keywords that drive the most conversions – not clicks – per dollar.

Until now, typical analytics programs have told advertisers which keywords get clicked on the most. But WebVisible’s new KPEye looks at the complete transaction, analyzing the historical success of keywords over hundreds of thousands of campaigns for clicks that convert into leads. Conversion to leads allows advertisers to engage with prospects and can include an email inquiry, a phone call to a Call Tracking Number, a form fill or a text message.

Just as important, KPEye identifies “dangerous” keywords that get lots of clicks but don’t convert, thus wasting advertiser dollars. Other vendor platforms provide no insight into conversion statistics or consideration into these non-performing keywords.

“For each individual advertiser’s campaign the KPEye identifies keywords that result in the most leads for the dollar, not just the most clicks,” said Ron Burr, WebVisible CEO. “This is a significant advancement in search analytics, made possible through the combination of WebVisible’s proprietary technology and the company’s nine years of experience giving us data and market insights beyond what other companies can offer – and far beyond what small business advertisers could analyze on their own.”

The KPEye constantly monitors keyword traffic to identify changes in performance. Additionally, WebVisible uses automated campaign performance triggers to identify advertiser campaigns that are performing sub-optimally, and will target the KPEye to optimize the advertiser’s budget, 24 hours a day.

“Keyword performance can change by the minute, and WebVisible takes on the task of monitoring and adjusting campaigns so small business owners can rest easy knowing their advertising dollars aren’t wasted,” said Burr. “Advertisers want engagement with their prospects, not just impressions or clicks. Our KPEye ensures advertisers have the best opportunity to engage and convert prospects into customers.”

About WebVisible, Inc.

WebVisible has been the leading provider of local online marketing software and services since 2001. WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs, providing solutions through some of the world’s largest Interactive Yellow Page companies, directories and other media vendors. The company has served over 100,000 customers from 4,000 industries in 14 countries. The company also delivers solutions directly to small businesses throughout the United States. WebVisible is based in Irvine, California with offices in Los Angeles, Charlotte and Mumbai. For more information, visit www.webvisible.com, follow WebVisible, or call 949-255-9677.

CONTACT:

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Internet  Software  Small Business  Search Engine Marketing  Search Engine Optimization  Professional Services  Communications  Advertising  Marketing

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