A Third Way: VAR Dynamics Releases “Zimbra Cloud®”, a Productivity Platform Priced as an Attractive Alternative to Either

November 21, 2011

Tools

Priced at $3.50 Wholesale Per User, New Offering Provides Full-Featured Zimbra Functionality at a Price Point Laser-Targeted for the Budgets and Productivity Needs of the SMB Market

ST. PETERSBURG, Fla.--(BUSINESS WIRE)-- VAR Dynamics (www.vardynamics.com) today announced that it has released Zimbra Cloud®, a new Cloud-based productivity suite providing enterprise-level features but at a price point significantly below market leaders Office 365, Google Apps and others.

VAR Dynamics, which sells popular SaaS and Cloud business apps exclusively through the IT channel, has priced Zimbra Cloud® for its channel partners at $3.50 per user, well below the $5 to $6 per user price point of other alternative Cloud offerings. It has also packaged Zimbra Cloud at launch with add-ons like NotifySync, Global Relay Archiving, Secure Messaging and inbound / outbound TLS support, providing customers with important additional capabilities to help them meet the increasing IT compliancy requirements of today’s market.

Zimbra currently has more than 60 million paid mailboxes, making it one of the fastest growing email and productivity platforms in the world.

“With all the fuss over Office 365 and Google Apps, we felt there was an opening in the market for a significantly lower-priced option for SMBs that still delivers a very powerful and competitive feature set for productivity gains,” said Matt Baldwin, CTO for VAR Dynamics. “With Zimbra Cloud, VAR Dynamics’ partners in competitive sales situations with Office 365 or Google Apps can now offer a very attractive alternative to their SMB customers, one that better fits their real-world budgets and needs.”

Prior to Zimbra Cloud, VAR Dynamics offered partners “Zimbra Business” at $5.95 per user and “Zimbra Personal” at $3.95 per user. With Zimbra Cloud, VAR Dynamics has consolidated the two offerings into one and at a price point lower than either. Still, Zimbra Cloud delivers to customers virtually the same features and functionality of the current Zimbra Collaboration Server Network Edition 7.1.3.

VAR Dynamics’ private-label hosted services are branded by partners who then offer them as Enterprise Class solutions to SMBs. Besides Zimbra, those SaaS and Cloud-based services include hosted Microsoft Exchange, Dynamics CRM and SharePoint, as well as hosted TenDigits MobileAccess for Dynamics CRM, Secure Messaging, Email Archiving, and more. It also recently announced its new “BES Connect” hosted service, the new BlackBerry Enterprise Server Cloud app that is free to its partners, giving them 100% margin opportunity.

About VAR Dynamics

VAR Dynamics is a provider of world class, private-label Software-as-a-Service (SaaS) and Cloud business apps sold exclusively through channels. The company’s powerful platform of hosted services is architected from the ground up and includes Microsoft Exchange, Microsoft Dynamics CRM, Microsoft SharePoint, Zimbra, BlackBerry BES, email encryption, email archiving and much more. VAR Dynamics’ Partner Program is designed to enable VARs, MSPs, ISVs, Systems Integrators, and other channel partners to market a full suite of value-added SaaS to their customers with speed and agility to capture recurring high-margin revenue streams.