T-Mobile USA Selects SAS® Analytics for Smarter Marketing Campaign Management

October 27, 2010

Tools

SAS^® Helps Wireless Provider Optimize Customer Communications, Build Customer Loyalty

LAS VEGAS--(BUSINESS WIRE)-- The Premier Business Leadership Series – To boost marketing campaign effectiveness and raise customer satisfaction, wireless giant T-Mobile USA Inc. selected SAS Customer Intelligence software. SAS was chosen thanks to past successful implementations with T-Mobile and its parent, Deutsche Telekom AG, which named SAS software as the international standard for managing marketing campaigns. T-Mobile also noted SAS’ analytics, superior marketing tools, ease of integration and technical support strengths.

“With SAS Customer Intelligence, we’ll address emerging needs through better segmentation and targeting,” said Philipp von Holtzendorff-Fehling, VP Marketing at T-Mobile USA. “No one wants junk mail but everyone appreciates great offers. SAS is helping T-Mobile deliver offers that customers want,” von Holtzendorff-Fehling continued. “We earn our customers’ trust by delivering high quality products and services using the most relevant communications. With SAS Customer Intelligence, we’re laying the foundation for continually smarter marketing.”

The right offer to the right person at the right time

T-Mobile has been using SAS predictive analytics and business intelligence software to capitalize on their most important strategic asset: data. By uncovering trends and patterns in their data, decision makers are anticipating and managing change better than ever.

“Using SAS Customer Intelligence to effectively target customers, T-Mobile can raise campaign response rates, improve channel effectiveness and enhance profitability,” said Becca Goren, SAS Product Marketing Manager for Communications and Media. “Targeted campaigns translate to big wins for T-Mobile’s customers.”

An integrated suite of top-ranked marketing solutions

From its SAS Customer Intelligence suite, T-Mobile is initially implementing SAS Marketing Automation to define more targeted segments, prioritize selection rules, manage multiple channels, automate campaigns, and report on results - all while decreasing manual effort. T-Mobile will further improve business performance by pairing SAS Marketing Automation with Teradata data warehousing technologies.

T-Mobile will continue optimizing its customer-based marketing environment and plans to use additional components of its SAS Customer Intelligence suite, which spans the entire customer-focused marketing process to help marketers create, test, modify and manage marketing campaigns.

Today’s announcement came at The Premier Business Leadership Series event in Las Vegas, a business conference presented by SAS that brings together more than 600 attendees from the public and private sectors to share ideas on critical business issues.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW^®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2010 SAS Institute Inc. All rights reserved.