Dillard’s department stores program showcases value to both footwear brands and retail outlets

SALT LAKE CITY--(BUSINESS WIRE)-- Footwear brands that want to connect with retailers and influential experts in meaningful ways need to look no further than SwarmBuilder. The company, which uses the power of experts to drive sales in several industries, is helping more than 50 footwear brands increase revenues, educate retail sales professionals about their specific products, cultivate valuable relationships with influential experts both on and off the sales floor, and collect insightful data about the performance of their products.

Industry research shows that when making a considered purchase, consumers seek advice from influential experts such as industry insiders and retail sales professionals. SwarmBuilder’s two online platforms, 3point5.com and ProMotive.com, help brands identify those experts that have the most influence with the consumer, whether they are retail sales staff or, for example, a professional runner using a particular kind of shoe. SwarmBuilder then helps brands create and foster long-term relationships with these trusted sources through education, the opportunity to purchase products and share personal insights, and recognition of their industry knowledge and influence.

“Consumers don’t want to be sold a product. They want to talk to an expert who can help them understand the product, give them a personal account of why it’s great, and make the best purchase decision,” said Tom Stockham, CEO of SwarmBuilder. “We create real relationships between footwear brands and retailers that result in better trained sales staff, a richer customer experience and, ultimately, greater sell-through. We see ourselves continuing to provide real value to all levels of the footwear industry, and we’ll continue to introduce new products to them in the coming quarters.”

Illustrating the value SwarmBuilder brings to the footwear market, popular department store Dillard’s and a leading shoe manufacturer have utilized 3point5.com to drive brand knowledge, enhance customer loyalty and improve customer service on the sales floor. “The brand training on 3point5.com has helped our associates become more knowledgeable of the product and better able to connect with our clients on a personal level,” said Steve Miller-Watt, director of user services, Dillard’s. “We believe this momentum has created stronger client loyalty and helps set Dillard’s further apart in both product and service."

About SwarmBuilder

SwarmBuilder, Inc., the parent company of 3point5.com and ProMotive.com, brings together thousands of the most influential, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts, to drive better sales and an improved customer experience around consumer products. The company’s SaaS and performance based products, tools and analytics enable brands to educate retail partners on their specific products, collect important product insights based on the sales experience, and identify and connect with credible, category-specific experts whose livelihood depends on the products they use. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge, and consumers have more rewarding buying experiences. SwarmBuilder currently works with over 320 brands and more than 700,000 influential experts. Learn more about the company at www.SwarmBuilder.com.

CONTACT:

Mockingbird Public Relations
Sarah Hawley, 480-292-4640
sarah@mockingbirdpr.com

KEYWORDS:   United States  North America  Utah

INDUSTRY KEYWORDS:   Department Stores  Technology  Internet  Other Technology  Manufacturing  Other Manufacturing  Retail  Communications  Marketing  Other Retail

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