Survey: Most Consumers Understand Online Tracking & Don’t Like It

February 23, 2011

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Full Results of Credit.com Quarterly Survey

SAN FRANCISCO--(BUSINESS WIRE)-- According to a new Credit.com survey conducted by GfK Research, 3 out of 4 consumers are aware there is a strong likelihood that programs on their computer track their behavior and personal details online.

The survey also found 80% of consumers are not willing to tolerate data tracking programs, even if it means they might get cheaper prices or better matched with goods and services they want. Just 17% are willing to tolerate data tracking programs.

Read more about these results here.

"All the data suggests that consumers are justifiably worried about their privacy online," said Adam Levin, chairman of Credit.com and Identity Theft 911. "They are refusing to tolerate tracking, even if it means better deals on products they want – hopefully this will give momentum to new proposed legislation that looks to restrict this practice.”

This question is part of the quarterly Credit.com survey on topics including:

About Credit.com, Inc.

Credit.com, a leading consumer education and financial services company, is one of the Web's premier personal finance sites. Credit.com was established in 1995 to give consumers access to comprehensive credit and financial education, straightforward answers, and "best of breed" credit products. The company’s goal is to help consumers of any credit standing navigate their financial life stages, from establishing and wisely using credit, to managing and rebuilding it. Credit.com works with industry experts to create clear paths for consumers looking to improve their finances. For more information, please visit: www.credit.com.