SugarCRM CEO to Address the Vision of Successful Open Source Software-as-a-Service (SaaS) Applications at Structure 2010

June 21, 2010

Tools

Larry Augustin Joins CEO of Eucalyptus Systems and Former CEO of SpikeSource to Discuss the Sugar Open Cloud

SAN FRANCISCO & CUPERTINO, Calif.--(BUSINESS WIRE)-- SugarCRM:

WHAT:		SugarCRM, the world's leading provider of open source customer relationship management (CRM) software, today announced that Larry Augustin, CEO of SugarCRM, is scheduled to participate in a panel discussion titled, “SaaS and Open Source” on Thursday, June 24 at Structure 2010. This year’s event will celebrate cloud computing and recognize that it’s just one part of the fabric that makes up the global compute infrastructure companies rely on daily. From broadband to hardware and software, the event will look at the whole picture and predict the directions the industry will take. Structure is being held at the Mission Bay Conference Center in San Francisco, Calif.

WHO:		Moderated by Kim Polese, former CEO of SpikeSource, other Structure panelists include:
		• Larry Augustin, CEO of SugarCRM
		• Marten Meekos, CEO of Eucalyptus Systems

WHY:		What if you were to provide open source applications as a service (SaaS)? The potential low total cost of ownership and extensive customization make the premise very attractive to many customers out there. Could it be that simple? And what of the hidden costs in customization and maintenance? Kim Polese will sit down with two of the Valley’s most noted entrepreneurs to discuss how they are pushing ahead with a vision of free software delivered as a service and what value is provided to the customers and the coders.

WHEN:		Thursday, June 24 at 1:20 PM PT

WHERE:		Structure 2010, Mission Bay Conference Center in San Francisco, Calif.
		For more information on Structure 10, please visit: http://events.gigaom.com/structure/10/.

About Augustin

Larry Augustin is the CEO of SugarCRM and an angel investor and advisor to early stage technology companies. He currently serves on the Boards of Directors of Appcelerator, Compiere, DeviceVM, DotNetNuke, Fonality, Hyperic, Medsphere and Pentaho. One of the group who coined the term “Open Source,” he has written and spoken extensively on Open Source worldwide. Worth Magazine named him to their list of the Top 50 CEOs in 2000. From 2002 to 2004 he was a Venture Partner at Azure Capital Partners. In 1993 he founded VA Linux (now SourceForge, NASDAQ:LNUX) serving as CEO until August 2002. While CEO, he launched SourceForge.net and led the company through an IPO in December 1999.

About SugarCRM

SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.