San Francisco, Calif. - (October 6, 2009) - Socialcast, a leading provider of Enterprise microblogging software, today announced a complete refresh of its platform to coincide with the launch of Social Business IntelligenceTM, a proprietary suite of analytics that provides measurable insight into the microblogging activity occurring inside a company's Socialcast network. With the goal of measuring the value of tacit knowledge management and informal social activity, Social Business Intelligence^TM provides real-time feedback and actionable insights into the employees, topics and conversations that users are finding important and that spur active participation. Today's interface update streamlines the product's capabilities, making usage more intuitive and measurement of activity straightforward.
 
Socialcast is the first Enterprise microblogging vendor to offer a suite of analytics that mines business intelligence from network activity. Recognizing that companies need qualitative data for decision-making, creating employee adoption, maximizing performance, and determining value, Socialcast has developed methods of measuring engagement dynamics, active and passive network use, and individual influence over time. Social Business IntelligenceTM can be instantly launched to both SaaS (software-as-a-service) and behind-the-firewall customers, allowing them to benefit from a secure, quick-to-deploy analytical offering without having to pay the costs associated with building internal infrastructure or tedious data management activities. 
 
HIGHLIGHTS AND FEATURES
 
Organizational Network Analysis tools to identify the informal connections between individuals and groups
Posting, commenting, and "liking" activity over time, offering insight into conversation initiation and response behaviors
Lurking and listening activity analysis, surfacing the invisible facets of network adoption
Interactivity patterns between users, showing proactive and reactive relationships with others in their social graph
Moments of transition from passive to active usage, allowing companies to find people and topics that ignite conversation
Interactive visualization of all community discussions, surfacing the most active messages based on user interaction, popular posting times and dates
Highlights the most popular messages and topics, allowing administrators to quickly visit important conversations as identified by the workforce
 
"Social Business Intelligence enables a company to optimize their social enterprise communications by identifying the topics and people that drive activity and enhance contribution from individuals, groups, departments and system-wide," said Tim Young, Founder and CEO of Socialcast. "Our analytical suite will empower companies to discover individual talent and influence, recognize informal social communication structures, and understand the value of the network overall, using qualitative data for the first time in the industry."
 
AVAILABILITY
 
Social Business IntelligenceTM was developed over the course of a year in-house by a team of Socialcast engineers and research partners. It is a premium feature available now to Enterprise clients using behind-the-firewall or hosted versions of Socialcast. This suite, coupled with Socialcast's admin tools like directory integration and a feature set including custom activity streams, groups, email integration and a variety of applications, makes Socialcast the most robust microblogging platform on the market.
 
ABOUT
 
Socialcast puts an entire company's brain to work with its real-time enterprise microblogging software. Behind the firewall or on-demand, Socialcast enables instant collaboration in a secure environment.  Backed by True Ventures (www.trueventures.com), Socialcast is headquartered in San Francisco, California. Companies can sign up for Socialcast's web-based application directly online, or call 1-888-77-WEB-20 for assistance. To learn more about Socialcast or to see a live demo, please visit http://www.socialcast.com.