Sedo brokers most expensive domain name of the year

April 28, 2011

Tools

Gambling.com sells for $2.5 million

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Sedo, the online domain specialist, today announced that it has brokered the sale of gambling.com for $2.5 million, the highest price for a web address this year. UK based Media Corp sold the domain through Sedo to an unnamed UK company.

The sale points to the health of the online gambling market in the UK and the new owner of the site will be well placed to capitalize on the benefits a memorable keyword domain like Gambling.com represents. This includes strengthening an online brand and attracting high quality, highly targeted and relevant traffic.

Gambling.com is the third biggest public sale Sedo has handled, behind sex.com ($13 million) and vodka.com ($3 million).

Liesbeth Mack-de-Boer, CSO at Sedo, comments, “The high sale price paid for Gambling.com is a real confidence booster for the global domain industry and demonstrates the value companies are still prepared to place on their digital assets. Keyword domain names such as gambling.com offer significant advantages in terms of search engine optimization (SEO) strategy, with web sites often ranking well in natural search listings and receiving better click through than paid search campaigns.”

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 18 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals. For more information, visit www.Sedo.com.