SDL Tridion Launches Safeguard to Deliver Brand Consistency Online

NEW YORK, September 3, 2009 - SDL Tridion, leader in Web Content Management (WCM) and part of SDL, leader in Global Information Management (GIM), today announces the launch of Safeguard, a quality and compliance monitoring tool to help brand managers and content editors achieve a high quality Web presence. Safeguard automatically scans companies' Web sites to expose any issues with search engine optimization (SEO), usability, accessibility, legal and brand standards.

Safeguard is a Web site quality and compliance-monitoring tool powered by Magus ActiveStandards and integrated into SDL Tridion's WCM system. By monitoring compliance with a wide variety of guidelines and rules created by communications specialists, the tool significantly contributes to improved SEO, visitor experience, usability and brand value.

Unilever - a long time customer of SDL Tridion - is one of the first users of Safeguard. "Integrating the SDL Tridion Safeguard Web site quality and compliance service into the SDL Tridion CMS platform has brought real gains in operational efficiency and quality control to our production processes," says Duncan Haughey, IT Project Manager, Global Communication Solutions of Unilever.  "The Safeguard service provides ongoing management information on the compliance status of the published live Web presence.  This means we can focus our resources where they are needed most -- assisting our editors to ensure our global Web presence is standards compliant and efficiently governed. It's a complete solution for pre- and post-publication Web site quality control."

The tool allows editors to proactively validate a page in real time in the pre-publication staging environment. Safeguard uses a best practice library of built in checkpoints and every checkpoint flags the type of issues it addresses -- usability, accessibility or SEO -- enabling editors to prioritize which errors to correct first.

Haughey continues, "When our editors are producing new content within the CMS they receive direct feedback on the compliance status of their Web content. This feedback is available at the click of a button and helps prevent the introduction of errors to our live Web site, which maintains the quality of the Unilever Web presence and enhances the user experience."

"Retaining control of how the brand is communicated online is core to any digital marketing strategy, but presents a significant challenge," said Jan Jaap Kolleman, CEO of SDL Tridion. "Safeguard uses checkpoints based on the company's own proprietary online brand standards and a wide variety of content presentation guidelines. We welcome this new partnership with Magus."

 "Web editors, who typically are not technically trained, need a tool that is easy to use and which immediately highlights where any errors on a site reside," says Simon Lande, CEO of Magus. "The management team needs to know how a site performs over time with regard to compliance with best practice and company standards. It's all about providing visibility and objective metrics to help achieve the websites' business goals. SDL Tridion and Magus are a natural fit for multi-site, multi-editor web estates."

More information and a real time demo of Safeguard will be presented during an SDL Tridion webinar entitled "Delivering brand consistency online" on September 9. Please register athttp://www.sdltridion.com/news_events/events/Delivering_brand_consistency_online.asp.

For more information, please contact:

Carter Maness
Gibbs & Soell Public Relations
Carter.maness@gibbs-soell.com
520-370-4333

About SDL Tridion

SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 600 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com