NEW YORK, November 3, 2009 -- SDL Tridion, a leader in Web Content Management (WCM) and part of the SDL Group, leader in Global Information Management (GIM) solutions, today announced that they have strengthened their leading CMS platform with the introduction of SiteEdit^TM 2009. Supporting organizations to make the transition from centralized Web publishing models to empowering business owners, SiteEdit 2009 is a next generation in-context Web site editor.   Editing of complex Web estates that encompass multi-brand, multi-channel and multilingual websites Web sites poses big challenges for organizations. Marketing teams can quickly become overwhelmed with requests for updates and new content.

"SiteEdit 2009 aligns content lifecycle to business objectives," says Jan Jaap Kolleman, CEO of SDL Tridion.  "Ownership of Web site parts can be distributed to content owners across departments, divisions or around the world. This increases organizational agility. Quick cChanges can be made quickly to react to general business and local market conditions, which and places less of a burden on marketing teams,. so that theyMarketers can now concentrate on changes that add value to the organization's online presence."

Corporate standards are enforced and authoring is secured. Editors can only edit content elements on Web pages that they are authorized to change. Comprehensive security, versioning, workflow support and audit trails ensure that the publishing process is fully transparent for complete Web site governance and organizational peace of mind.

Kolleman continues, "Editing is done in-context without having to learn any new systems or have any knowledge of HTML. If a user can browse a website and use a word processor, then they can use SiteEdit 2009 to update the website. It is important in large organizations to empower content owners. This makes the whole team more productive and allows for scalability as their online presence grows and Web site becomes more strategic."

Advanced editors are also catered for - receive benefits. Aa single click gives them access to full version information, as well as and hidden information such as metadata, SEO and layout templates. Role based customization also allows for easy maintenance of application elements such as toolbars, menus and IT components. ts - Eeveryone involved with the site is able to concentrate on their own speciality.

For more information about Empowering Marketing Operations join our Webinar on November 4.

About SDL Tridion SDL Tridion is a global leader in Web Content Management (WCM) solutions. Its enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple websites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 600 organizations rely on SDL Tridion solutions, including well-known global brands such as Hewlett-Packard, MetLife, Canon, Lexus, Ricoh, Toyota, Unilever and Universal Studios. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com

For more information about SDL, please visit www.sdl.com. SDL Tridion is a registered trademark of and SiteEdit is a trademark of SDL Tridion Holding BV or its affiliates.

Press Contact Carter Maness Gibbs & Soell, Inc. 520-370-4333 carter.maness@gibbs-soell.com  # # #