SAVO Group Appoints Suzanne Martin as EVP and CMO to Lead Marketing and Communications Surrounding the Evolution of Sales

August 29, 2011

Tools

CHICAGO--(BUSINESS WIRE)-- SAVO Group, the market leader in sales enablement software and consultative services, today announced it has named Suzanne Martin, former Motorola Solutions marketing executive, as executive vice president and chief marketing officer. In her new role, Martin will help drive SAVO’s rapid market expansion and accelerate the continued innovation of its sales enablement platform.

Martin joins SAVO with more than 20 years of experience leading global marketing efforts for businesses in transforming high-tech markets, which have spanned several vertical industries including government, telecommunications, cable and enterprise mobility.

“SAVO is driving the transformation of sales enablement to help organizations close the gap between revenue-driven growth initiatives and successful sales execution in the field,” said Mark O’Connell, CEO of SAVO. “Suzanne’s previous experience creating alignment among worldwide sales and marketing units to effectively drive corporate growth initiatives allows her to better understand the business challenges that our customers face daily. We’re excited about the leadership, experience and innovative thinking that Suzanne brings to this company.”

Prior to SAVO, Martin spent 20 years at Motorola, most recently as Head of Worldwide Marketing for the $4 billion Networks Division, where she was a member of the general management leadership team. In that role, she led the strategic integration, alignment and implementation of marketing – across channels, communications and product. She also played an instrumental role in the completion of the successful acquisition of Motorola Solutions' Networks business assets by Nokia Siemens Networks.

A known marketing industry leader, Martin is the President of the Business Marketing Association (BMA) Chicago, the largest chapter of the nationwide organization. She has received both BMA Tower and Telly awards for her work as a marketer.

Martin has a B.S. in Business Administration/Marketing from the University of Illinois at Champaign/Urbana, and an M.B.A from the University of Chicago.

About SAVO

Founded in 1999, SAVO is a leading provider of cloud-based sales enablement technology and consulting solutions. SAVO’s on-demand sales enablement platform maximizes the sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com