SapientNitro Launches Tablet Offering for Immersive, Socially Networked Experiences at Conferences, Meetings and Events

November 2, 2010

Tools

Offering Marks its European Debut at Day Software’s Ignite 2010 Summit in Berlin

BOSTON & BERLIN--(BUSINESS WIRE)-- SapientNitro, part of Sapient (NASDAQ: SAPE), today launched in Europe a proprietary tablet offering – currently available for the Apple iPad - that provides an immersive and socially networked experience at conferences, events and meetings. The mobile offering, developed and sold to companies and organizations by SapientNitro, is designed to optimize the customer experience at events by enabling a more collaborative and dynamic experience than printed materials can provide. Day Software, now part of Adobe Systems Incorporated, is deploying the offering at its annual Ignite conference this week in Berlin.

As opposed to merely attending lectures and networking with peers at set times, users at participating conferences are able to connect and interact more deeply, both with the content being discussed and with their conference peers. The iPad offering provides users with the following capabilities:

Quick and easy access to conference schedules, including speaker bios and presentation materials
Profiles of fellow conference attendees, including photos and links to sites such as LinkedIn and Facebook
The ability to communicate with speakers and attendees and to provide real-time commentary, photos, and videos of the event using Twitter and YouTube
A visual perspective of the tracks and topics being discussed at participating events
The ability for speakers to update presentation materials without having to print out new handouts
A section for taking notes, further eliminating the need for paper

SapientNitro is unveiling the conference helper offering in Europe at the Ignite 2010 Summit in Berlin, produced by Adobe Systems' Day Software. It made its US debut at Day’s Ignite Chicago in October. As the Global Partner for the summit, SapientNitro will host the summit’s Mobile Café, which will offer an Internet-café like setting allowing summit attendees to recharge their complimentary iPads, which are included as part of registration. The Mobile Café will offer attendees the opportunity to speak with SapientNitro staff about the new application and best practices in mobile strategy. In addition, attendees can hear SapientNitro VP Dan Barnicle speak on “Multi-Channel and the Convergence of Marketing, Commerce, and Customer Service” today.

“There is so much conversation among the business community surrounding innovative and engaging uses of the iPad and other tablets for consumer marketing purposes, but there is also tremendous potential for tablets in business-to-business industry settings,” said Dan Barnicle, vice president, content management and collaboration, SapientNitro. “We are pleased to leverage Day’s Ignite 2010 summits, which stress innovation in technology, as a platform to launch our conference and event tablet offering. Day’s long-term, global experience with content management is a significant benefit to customers looking to develop and refine their mobile strategy.”

“SapientNitro’s interactive user design and mobile application development capabilities are a perfect match for our content management and content infrastructure experience, which is why they have become our key go-to-market market partner in the area of mobile,” said Kevin Cochrane, head of marketing for Day Software. “The new tablet framework for conferences that we are unveiling at Day’s Ignite 2010 is the result of the success of our previous collaboration as global partners with customers such as Hyatt.”

As a new representative model for digital marketers, SapientNitro and Day hope to spark awareness of innovative approaches organizations can take to transform traditional marketing events while eliminating burdensome and wasteful traditional print collateral.

About SapientNitro

SapientNitro^SM, part of Sapient®, is an integrated marketing and technology services provider. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.