SmartQuote® Selected by Dealers as DrivingSales Innovation Cup Award Finalist

SAN JOSE, Calif.--(BUSINESS WIRE)-- ResponseLogix has been named a finalist for the Most Innovative Dealership Solution of 2010 in the DrivingSales Innovation Cup Awards. SmartQuote was selected by a panel of dealers from a competitive field of dealer-nominated solutions.

DrivingSales.com (www.drivingsales.com), the auto industry’s largest car dealer social network, created the First Annual DrivingSales Innovation Cup Awards to recognize solutions introduced in 2010 whose innovative approaches have produced significant results for dealers. Dealership solution-providers submitted applications online, vendor names were blanked out, and a panel of dealers assessed each application. Six finalists were selected from dozens of online applicants to present onstage at the Second Annual DrivingSales Executive Summit.

“When the consumer sends a lead to a dealer, she’s probably also sent it to 2-3 other dealers. That’s why the arrival of a lead is the ‘moment of truth,’” said Tom Mohr, CEO of ResponseLogix. “To win the consumer’s business, the right thing is to send a price quote right away. That’s what SmartQuote does. With average response time on Internet leads being over 5 hours, and with 25% of all leads not answered at all, SmartQuote solves a huge problem dealers face every day.”

SmartQuote delivers a professional, customized multi-vehicle price quote, from the assigned sales rep, in response to internet leads within 10 minutes, every time. By doing so, the dealer reaches the customer at the moment of truth, significantly increasing the likelihood that the dealer will win the customer’s business.

Since SmartQuote contains multiple new and used vehicles surrounding the consumer’s requested vehicle, the dealer conveys wide availability. And by showing alternatives, the dealer changes the conversation from “your price is higher than theirs” to “I wanted new but now you have me thinking used” or “I like the one with the sun roof”.

“Only the most cutting-edge solutions were selected as finalists for the Innovation Cup Award. Dealers know best when it comes to the solutions that can make a difference in their dealerships, and SmartQuote is clearly poised to do just that,” said DrivingSales Founder and CEO Jared Hamilton. “This year’s field of competitors was remarkable, with each solution set to create real world benefits to help dealerships thrive in the rebounding auto market. As one of our dealer judges put it: ‘I am two thirds of my way through the applications and I want almost all these products at my store!’”

Each solution will be profiled at DrivingSales.com, and in the DrivingSales newsletter.

For more information about the First Annual DrivingSales Innovation Cup Awards, go to: www.drivingsales.com/innovationcup

About ResponseLogix, Inc.

ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. Additional information is available at www.responselogix.com.

About DrivingSales.com

DrivingSales.com is the largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting. The site is the industry’s largest source of free dealership best practices information.

At DrivingSales, members create profiles, network with each other and share best practices. Dealership managers are allowed to rate and review their dealership vendors (http://www.drivingsales.com/ratings) in a verified setting. DrivingSales hosts the largest retail focused community of automotive blogs (http://www.drivingsales.com/blogs/), videos, interviews, social automotive news feeds and more.

DrivingSales was created and built from the ground up in 2003 by Jared Hamilton, a third generation auto dealer, as a private automotive business community to network his NADA Dealer Candidate Academy class. The site opened nationally in 2008 and is the industry’s leading automotive social media custom platform. DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

CONTACT:

ResponseLogix
Catherine Edwards, 408-406-9257
Marketing Director
cedwards@responselogix.com
www.responselogix.com
or
mWEBB Communications for DrivingSales
Melanie Webber, 424-603-4340
melanie@mwebbcom.com
Angela Jacobson, 714-454-8776
angela@mwebbcom.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Online Retail  Internet  Software  Automotive  Aftermarket  Fleet Management  Retail  General Automotive

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