DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/ace88d/south_africa_count) has announced the addition of the "South Africa Country Report: Internet Usage" report to their offering.

This comprehensive report examines the South African Internet Usage segment: historical internet users (past 5 years), forecasts until 2014, global and local consumer/market trends, internet research on key players in the industry, detailed consumer geo-demographic profiling.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

• What are the historical market usage and forecasts for the next 5 years?
• Who are the key players in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) of internet? e.g. age, gender, affluence, life-stage, geographics
• What are the activities consumers are engaging in?
• Who are the users and non-users of internet among the different LSM household groups?

It provides a comprehensive consumer profile of the entire Internet Usage in South Africa (minimum category sample = 4845 consumers).

It examines in detail the demographics, LSM household groups, and internet activities engaged in by the Internet usage segment, making it a vital reference report for anyone wanting to understand this segment of the market. Why purchase this market research reports?

• The report focuses on consumer-based intelligence the most valuable brand asset
• Provides a comprehensive analysis of the big picture with global and local consumer/market trends
• Historical usage (past 5 years) and forecasts until 2014
• Includes a detailed analysis of key players in the internet industry.
• 67 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page

Key Topics Covered:

• South African Demographics
• Historical Users and Forecasts:
• South African Internet
• South African Internet (Past 4 Weeks)
• Internet Usage Activities
• Internet and LSM

For more information visit http://www.researchandmarkets.com/research/ace88d/south_africa_count

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   South Africa  Africa

INDUSTRY KEYWORDS:   Technology  Internet

MEDIA:

Logo