Research and Markets: Internet Advertising Market Assessment 2011

November 15, 2011

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DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/7f25dc/internet_advertisi) has announced the addition of the "Internet Advertising Market Assessment 2011" report to their offering.

In 2010, total UK Internet advertising expenditure stood at 4.1bn, up from 3.5bn in 2009, according to figures from the Internet Advertising Bureau (IAB) and Pricewaterhouse Cooper (PwC). Internet advertising is by far the fastest growing sector within the overall advertising market and it is probable that it will overtake television as the leading advertising sector in the UK over the next few years.

The recession had a huge affect on the advertising market in 2009, which experienced losses in market value as a result. Despite this, the Internet advertising sector continued to perform well in 2008 and 2009, achieving a 5.7% increase in value at the height of the recession. This fact reflects industry sentiment that television advertising is no longer the best way to advertise a new product or service.

In terms of specific trends in the Internet advertising market, social media advertising experienced a boom in the past couple of years, with a 200% rise in expenditure observed in 2010. It seems that advertisers are realising the potential of targeted advertising, for example, Facebook offers an advertising service that allows companies to target a specific demographic. Companies are also taking full advantage of free advertising by setting up company pages on social networking sites, where consumers can also interact' with the company.

Search advertising still remains the main Internet advertising format in the UK by expenditure, although display advertising has experienced the highest levels of growth over the past few years. Search advertising accounts for 57.2% of Internet advertising expenditure in the UK, although this is set to shrink to around 50% over the next few years, mainly due to the growth of display advertising.

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