Research and Markets: India Online Advertising Industry Growth and Forecast 2016

November 11, 2011

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DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/0d2e18/india_online_adver) has announced the addition of the "India Online Advertising Industry Growth and Forecast 2016" report to their offering.

India offers huge business potential for the online advertising industry with a rising population, growing income level and changing lifestyle. With an increasing number of educated people and migration to urban areas, an increased adoption of Internet and online advertising is being witnessed. Despite the growth, many challenges continue to plague the industry such as underdeveloped infrastructure and lack of faith of both advertisers and audiences.

Key Highlights in the Report:

Online advertising is developing rapidly in the country but a fall in advertising revenues has been noticed during 2009 due to the global economic slowdown, while overall advertising industry in the country registered 22.00% and 12.04% growth in 2007 & 2008. Total advertising spending declined 6.80% from 2008 levels due to its dependency on other industries and the country's economy. Year 2010 has shown a recovery period and advertising spending increased by 19.27% from 2009 figures
In 2010, demand for online advertising grew 34.14% and surpassed the growth rate of other advertising formats like TV, print and radio. The factors that helped the industry growth were: increase in Internet penetration, e-commerce, social networking and population growth.
Display advertising has always been the leading category in the online advertising market. In 2010, display advertising accounted for 48.25% of online advertising and 22% growth over 2009 was registered by the segment. Also, in terms of USD, ad spent per user declined in 2009 compared to 2008 due to the fall in the USD currency rate.

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