Research and Markets: The Global Secure Digital Card Market To Grow At A CAGR of -5.3 Percent over the Period 2011-2015

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<0> Research and Markets: The Global Secure Digital Card Market To Grow At A CAGR of -5.3 Percent over the Period 2011-2015 </0>

<0> Research and MarketsLaura Wood, Senior Manager.U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: </0>

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One of the key factors contributing to this market growth is the increasing demand for storage devices in smartphones. The Global Secure Digital Card market has also been witnessing the introduction of high-density memory cards. However, the increasing penetration of smartphones not compatible with secure digital (SD) cards could pose a challenge to the growth of this market.

The key vendors dominating this market space are Kingston Technology Co., SanDisk Corp., Toshiba Electronics Europe, and Transcend Information Inc.

Commenting on the report, an analyst from TechNavio's Hardware team said: ''Vendors are offering such high storage capacity products to retain customers and gain a customer base from other storage products. Moreover, there is a trend among customers, especially among youngsters, of owning memory cards with high storage capacities. To capitalize on this trend, vendors are providing SD cards with high storage capacities.''

According to the report, the introduction of a new generation of technology in the Communication industry through high-end cell phones and smartphones is driving the demand for increased storage capacities from consumers. The availability of advanced and integrated solutions in smartphones drives consumers to exploit the advantages of these features. As a result of the availability of such features, consumers are in need of high storage capacities to store the files from audio, video, and multimedia applications. To meet this demand, consumers are increasing their usage of memory cards because of their light weight and increased storage capacity.

Further, the report reveals that one of the key challenges for this market is the availability of voluminous in-built memory in high-end gadgets.

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