Research and Markets: China's Online Tourism Industry Report, 2011 Out Now

October 14, 2011

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DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/907b90/chinas_online_tou) has announced the addition of the "China's Online Tourism Industry Report, 2011" report to their offering.

With the popularity of internet and e-commerce, the market scale of online tourism industry has seen fast-growing development. In 2010, the deal size of online tourism market in China increased by 58.0% year-on-year to RMB103.74 billion, making up 7.2% of the overall tourism market.

In 2010, the market scale of online tourism reservation in China grew by 58.4% year-on-year to RMB6.16 billion. In terms of the type of online tourism products, the online tourism market consists of online airline ticket reservation market, online hotel reservation market and online vacationing product reservation market.

In 2010, online airline ticket reservation scale hit RMB2.59 billion, accounting for 42.2% of the total online tourism reservation market, while online hotel reservation scale and online vacationing product reservation scale realized RMB2.85 billion and RMB720 million, making up 46.3% and 11.5% of the total, respectively. Travel & vacationing product market has become the growth engine of online tourism industry of China. In future, the online tourism market is expected to develop from business travel market represented by single products such as airline ticket and hotel to leisure travel market represented by self-guided tour, DIY tour and team tour.

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