PROS Pricing Roundtable Sparks Interest at CFO Magazine’s 2011 Corporate Performance Management Conference

February 11, 2011

Tools

The link between pricing and profitability, need for targeted customer data hot topics among CFOs

HOUSTON--(BUSINESS WIRE)-- PROS, the world leader in enterprise business-to-business pricing and margin optimization software, today announced it co-hosted three pricing roundtables with Transcend Consulting at CFO Magazine’s 2011 Corporate Performance Management Conference held on January 30 through February 1, 2011, in New York City. The roundtables garnered significant interest from CFOs looking for innovative ways to drive profitability.

“Our roundtable discussions validated that CFOs, as the guardians of profitability, have a crucial responsibility to ensure their companies implement best-in-class pricing practices and technologies to protect margins and maintain a competitive edge,” said Tim Girgenti, chief marketing officer, PROS Pricing.

Attendees of the roundtable discussions engaged in lively conversations around how to improve revenue and profitability, defend and grow market share, and improve business agility through the power of pricing. While the majority of CFOs agreed they view themselves as guardians of their company’s profitability, only a third said they have responsibility for pricing directly within their organization. Most agreed this disconnect can be minimized through strategic alignment of objectives around profitability, across all functions. CFOs also discussed the need for better, more actionable data to help make better pricing decisions and improve overall pricing confidence. One example discussed was information that reveals each customer’s unique willingness-to-pay, a key piece of information that can lend greater confidence to a sales force while also protecting margins and market share. CFOs agreed that better technology and better processes are needed to achieve company-wide alignment on pricing and profitability.

More and more, pricing is being viewed as a critical component of business strategy. This fact is underscored by the results of a recent survey of CFOs by CFO.com magazine, which found that pricing-related issues are top-of-mind for these senior executives. Uncertainty around ability to maintain margins was rated the number one concern among CFOs when thinking about their own companies. When assessing the macro-economy, CFOs cited pricing pressure from competitors as their number three concern.

“CFOs understand the link between pricing and profitability and realize that the same degree of sophistication and investment they made in procurement is also needed in pricing to ensure the profits they gained in the supply chain don’t leak out on the sales side,” stated David Hochhauser, partner, Transcend Consulting.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of prescriptive enterprise pricing and margin optimization software products, specializing in price analytics, price execution, and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with 100's of simultaneous users and sub-second electronic transactions.

PROS provides professional services to configure its software products to meet the specific pricing needs of each customer. Founded in 1985, PROS has implemented over 500 solutions across a range of industries in 50 countries. PROS is headquartered in Houston, Texas and has over 350 employees, more than 100 with advanced degrees and over 25 with Ph.D.s. To learn more about PROS, please visit www.prospricing.com.

About Transcend Consulting

Transcend Consulting LLC is a leading provider of pricing and value management services. Transcend Consulting combines leading edge analytics, deep industry expertise, and practical experience, to deliver pragmatic solutions which help companies achieve repeatable, sustainable financial benefits.

Founded in 2008, Transcend Consulting has helped clients improve their profitability in a variety of building materials, building automation, industrial, and hi-tech manufacturing and distribution industries. Transcend Consulting operates throughout North America, with headquarters in Princeton, NJ. To learn more about Transcend Consulting, please visit us at http://www.transcend-us.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality of the PROS products and their ability to manage and forecast across an enterprise. The forward-looking statements contained in this press release are based upon PROS' historical performance and its current plans, estimates and expectations, and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include PROS' ability to develop new products and product enhancements with the required functionality desired and PROS' ability to implement and support successfully its products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.