Blue Marble Dynamic Mobile Marketing Campaigns Assist Consumers Using Google Earth, Google Maps, Other Navigational Applications

AUSTIN, Texas--(BUSINESS WIRE)-- Phillips & Company, a global public relations and business development consulting firm and the provider of Blue Marble™ QR Code services, today announced its recommended installation timetable for businesses and building owners in specific regions of the United States to order and install Blue Marble rooftop QR Codes. Blue Marble is a marketing service offered by Phillips & Company that enables any business to transform its rooftop into a space-accessible billboard by integrating a dynamic QR (Quick Response) Code into the physical site, taking an aerial or satellite image from space and making it accessible in leading navigation applications like Google Earth® and Google Maps®.

Satellite images are typically updated on Google Maps and Google Earth by Metropolitan Service Areas (MSAs) on a rolling basis based on scheduled satellite and aerial updates. Phillips & Company has developed its own proprietary schedule based on projected updates to satellite imagery.

The company has released its timetable for the first half of 2012. Interested marketers can reserve an installation time slot by selecting Get Started on the Blue Marble website and filling out the Reservation and Installation Request form, which will also calculate pricing for a range of QR Code size options and mobile marketing campaigns.

Starting with the Wash., D.C., area in February, MSAs scheduled through June 30, 2012, include:

• Washington-Arlington-Alexandria, DC-VA-MD-WV
• Baltimore-Towson, MD
• Bridgeport-Stamford-Norwalk, CT
• Hartford-West Hartford-East Hartford, CT
• New Haven-Milford, CT
• Chattanooga, TN-GA
• Knoxville, TN
• North Port-Bradenton-Sarasota, FL
• Lakeland-Winter Haven, FL
• Palm Bay-Melbourne-Titusville, FL
• Little Rock-North Little Rock-Conway, AR
• McAllen-Edinburg-Mission, TX
• Albuquerque, NM
• Los Angeles-Long Beach-Santa Ana, CA
• Riverside-San Bernardino-Ontario, CA
• Tucson, AZ
• Austin-Round Rock-San Marcos, TX
• Houston-Sugar Land-Baytown, TX

Companies or organizations that want to install a rooftop QR Code on one or more facilities in these MSAs are urged to contact Phillips & Company via the Blue Marble website or to submit a Blue Marble reservation request form, which can be accessed and completed on the website. All MSAs across North America are also available for installation requests, but February through April installs need to be scheduled soon.

Blue Marble is a comprehensive branding and marketing service for any size business with a “space-accessible profile.” A space-accessible profile is the profile or image of a building, facility, landmark, or other entity visible from the air or from space by satellite. Blue Marble enables businesses, cities, malls, schools, churches and other facilities to leverage their space-accessible profile in a world where everyone is viewing the world “as seen from space.”

“Blue Marble adds marketing value to any location in the world by connecting a company’s physical profile on Earth—their rooftop—to the millions of people searching for products and services on the Web,” said Phillips & Company President Rich Phillips. “We have developed a process and a pricing model that makes it convenient and cost effective to integrate an effective new marketing tool into a company’s communications and marketing strategy. We have gotten a very good response from our target markets since announcing the service in October, and now is the time for companies to request and schedule an install in certain regions of the country,” Phillips said.

The Blue Marble service includes QR code production, site rooftop installation, mobile web content strategy consulting, satellite or aerial image capture and monthly access to a mobile content management and behavioral analytics platform that delivers real-time data on user scans, usage patterns and preferences.

Phillips also offers a companion public relations event program, which includes the management of events in coordination with the image capture and the development and execution of marketing and media campaigns.

To schedule a Blue Marble marketing campaign or learn more about how Phillips & Company can help your company or organization grow visit www.bluemarblebrand.com or www.phillipscompany.com.

About Phillips & Company

Phillips & Company is a management consulting firm that helps leading companies achieve sustainable revenue growth through strategic communications and business development campaigns. With a focus on space technology, homeland security, mobile computing, telecommunications, healthcare, education and green technology, Phillips & Company helps organizations own the issues driving their respective markets through public relations, integrated marketing, business development, brand positioning and public affairs. Ultimately, Phillips helps companies create demand for their products and services by broadening and reinforcing the trust customers, partners and investors have in their company. Headquartered in Austin, Texas, Phillips & Company has operations in Washington, D.C., Miami, London and Hong Kong. See www.phillipscompany.com for more information.

Blue Marble™ is a trademark of Phillips & Company. The Blue Marble methodology of service is patented by Phillips & Company. Google Earth® and Google Maps® are registered trademarks of Google, Inc. QR Code is a registered trademark of Denso Wave Inc.

CONTACT:

Phillips & Company
Scott Campbell, 512-423-4907
dscampbell@phillipscompany.com

KEYWORDS:   United States  North America  Texas

INDUSTRY KEYWORDS:   Technology  Data Management  Networks  Software  Telecommunications  Satellite  Mobile/Wireless  Professional Services  Consulting  Communications  Advertising  Marketing

MEDIA:

Logo