Pentad Solutions is changing its name to Society Consulting on January 1, 2012; company strategy will expand to offer full-service data, business intelligence, and analytics consulting, in addition to product development and customer relationship management consulting.

REDMOND, Wash.--(BUSINESS WIRE)-- Pentad Solutions LLC, a Redmond-based technical and analytics consulting firm, will change its name to Society Consulting effective January 1, 2012. The firm will launch a new logo and visual identity under the Society name, and organize its service offerings into three lines of business: 1) Product Development, 2) Business Intelligence, and 3) Customer Relationship Management. The three lines of business represent an expansion of the company’s current strategy, with a more distinct focus on data-driven product development, business decision making, and customer interaction.

“Pentad’s growth has been very strong in 2011, and we are seeing increased demand for strategic data and technology consulting into 2012 and beyond,” said John Bergen, President of Pentad Solutions. “Our re-brand as Society, and our re-organization around distinct business lines, positions us for long-term success.”

Pentad Solutions counts several Fortune 500 companies among its clients, and has the reputation for providing high-quality consulting and business-centric data and technology solutions. As this reputation expands to include Business Intelligence consulting, the company will change its name to enable even faster growth.

“Data is a tidal wave,” said Chad Richeson, Pentad’s CEO. “The impact of data on business is becoming profound, and Society Consulting will lead the way. We will help businesses adapt to Big Data, connect and interact tightly with their customers, and become more competitive and profitable.”

Pentad Solutions was founded in 2008 as a technical consultancy, and through its Pentad Analytics subsidiary has built one of the premier web analytics consultancies in the Northwest.

“We are on a great path,” stated Mr. Richeson. “We have core strength in analytics, large-scale business intelligence platforms, product development, and customer operations. The combination of these skills, and the leadership Society can bring to data-driven business practices, will empower our clients to become better. We see our growth accelerating under the Society Consulting name.”

Society Consulting, formerly Pentad Solutions, has quickly grown to over 100 employees and was recently voted one of Seattle Business Magazine’s 100 Best Small Companies to Work For in 2011. The firm will continue offering bright talent in the fields of Product Development (including Application Development and Supportability & Support Operations), Business Intelligence (including Digital Analytics and BI solutions), and Customer Relationship Management solutions (with an emphasis on data-driven Marketing Operations.) Learn more at www.societyconsulting.com.

For further information contact Tanna Radtke at tanna@pentadsolutions.com.

CONTACT:

Pentad Solutions
Marketing Coordinator
Tanna Radtke, 425-503-2458
tanna@pentadsolutions.com

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