Panasonic Announces Senior Management Changes

October 31, 2011

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OSAKA, Japan--(BUSINESS WIRE)-- Panasonic Corporation (NYSE:PC)(TOKYO:6752)("Panasonic") today announced the following changes of senior management in line with the group reorganization to be implemented in January 2012.

1. Assignments and Appointments in Line with the Group Reorganization
(Effective January 1, 2012)

Assignments and Appointments:

<AVC Networks Company>
Kazuhiro Tsuga	President
Senior Managing Director,		Current:	President, AVC Networks Company
Member of the Board


<Appliances Company>
Kazunori Takami	President
Managing Director,		Former:	President, Home Appliances Company
Member of the Board

Katsuhiko Fujiwara	Senior Vice President
Executive Officer	Director, Air Conditioning and Cold Chain Business Group
		Former:	Senior Vice President, Home Appliances Company
			In charge of Air Conditioning and Cold Chain Business of the same Company

<Global Consumer Marketing Sector>
Toshihiro Sakamoto	In charge of Global Consumer Marketing Sector
Executive Vice President,		Former:	In charge of Domestic Consumer Marketing,
Member of the Board			General Director, Consumer Products Marketing,
			In charge of Domestic Customer Satisfaction; Design

Yoshiiku Miyata	Director, Global Consumer Marketing Sector
Senior Managing Director,	In charge of Design
Member of the Board		Former:	In charge of Overseas Operations

Shiro Nishiguchi	Director, AVC Marketing Division
Executive Officer		Former:	Director, Digital AVC Products Marketing Division, Consumer Products Marketing

Yukio Nakashima	Director, Appliances Marketing Division
Executive Officer		Former:	Director, Home Appliances and Wellness Products Marketing Division, Consumer Products Marketing

Jun Ishii	In charge of Sales Company and Channel Strategy for Japan
Executive Officer		Former:	In charge of New Business Promotion
			In charge of Corporate CS Division
		Current:	President, Panasonic Consumer Marketing Co., Ltd.

<Industrial Devices Business>
Yoshihiko Yamada	In charge of Industrial Devices Business
Senior Managing Director,		Former:	In charge of: Industrial Sales
Member of the Board			Director, Corporate Industrial Marketing & Sales Division

<Automotive Systems Company>
Masahisa Shibata	President
Executive Officer		Current:	President, Automotive Systems Company

<Industrial Devices Company>
Toshiaki Kobayashi	President
Managing Executive Officer	Director, Electronic Components and Materials Business Group
		Current:	President, Panasonic Electronic Devices Co., Ltd.

Hisanori Ishiguro	Vice President
Executive Senior Councilor	Director, Semiconductor Business Group
		Former:	President, Semiconductor Company

<Energy Company>
<SANYO Electric Co., Ltd.>
Masato Ito	President, Energy Company
Executive Officer	President, Member of the Board, SANYO Electric Co., Ltd.
		Former:	Director, Member of the Board; Senior Managing Executive Officer; Company President of Energy Devices Company; SANYO Electric Co., Ltd.
		Current:	President, Energy Company

<Systems & Communications Company>
Takashi Toyama	President
Managing Director,		Current:	President, Systems & Communications Company
Member of the Board			President, Panasonic System Networks Co., Ltd.; in charge of Media & Spatial Design Laboratory;
			General Manager, Construction Safety Regulations Administration Department

<Eco Solutions Company>
Shusaku Nagae	In charge of Solution Business
Senior Managing Executive Officer	President, Eco Solutions Company
		Former:	In charge of: Lighting Company; Panasonic Ecology Systems Co., Ltd.
			President, Panasonic Electric Works Co., Ltd.

Masato Tomita	Vice President
Executive Officer	In charge of Overseas Operations
		Former:	Director, Corporate Management Division for CIS, the Middle East & Africa

Kuniaki Matsukage	Vice President
Executive Officer	Director, Lighting Business Group
		Former:	President, Lighting Company
			Senior Managing Director
			Director, Lighting Manufacturing Business Unit
			Panasonic Electric Works Co., Ltd.

<Healthcare Company>
Kenji Yamane	President
Executive Councilor		Current:	President, Panasonic Healthcare Co., Ltd.

<Manufacturing Solutions Company>
Yoshiro Takemoto	President
Executive Councilor		Current:	President, Panasonic Factory Solutions Co., Ltd.

Koichiro Masai	Vice President
Executive Senior Councilor		Current:	President, Panasonic Welding Systems Co., Ltd.


Joseph Taylor
Executive Officer	Regional Head for North America
		Former:	Director, Corporate Management Division for North America
		Current:	Chairman & CEO, Panasonic Corporation of North America

Hidetsugu Uji	Regional Head for Latin America
Executive Senior Councilor	President, Panasonic Corporation of Latin America
	President of Panasonic Latin America
	President of Panasonic Marketing Latin America
		Former:	Director, Corporate Management Division for Latin America
			Chairman, Panasonic Corporation of Latin America
			General Manager, Brazil Coordination Department
			President, Panasonic do Brasil Limitada

Laurent Abadie	Regional Head for Europe & CIS
Managing Executive Officer		Former:	Director, Corporate Management Division for Europe; COO, Panasonic Europe Ltd.
		Current:	Chairman & CEO, Panasonic Europe Ltd.
			Managing Director, Panasonic Marketing Europe GmbH

Yorihisa Shiokawa	Regional Head for Asia, the Middle East & Africa
Managing Executive Officer		Former:	Director, Corporate Management Division for Asia and Oceania
		Current:	Managing Director, Panasonic Asia Pacific Pte. Ltd.

Toshiro Kisaka	Regional Head for China & Northeast Asia
Executive Officer		Former:	Director, Corporate Management Division for China and Northeast Asia
		Current:	Chairman, Panasonic Corporation of China

2. Assignments of Responsibilities to Executive Officers (Effective January 1, 2012)

Assignments:

Seiichiro Sano	In charge of: Special Task
Senior Managing Executive Officer	(President, SANYO Electric Co., Ltd.)


Shiro Kitajima	President, Panasonic Consumer Marketing Company of North America, Panasonic Corporation of North America
Executive Officer	(COO, Panasonic Corporation of North America
	President, Panasonic Consumer Electronics Company)

Note: ( ) former titles/assignments/appointments

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

CONTACT:

Panasonic Corporation
Media Contacts:
Akira Kadota, +81-3-6403-3040 (Japan)
Global Public Relations Office
or
Panasonic News Bureau (Japan)
Tel: +81-3-3542-6205
or
Jim Reilly, +1-201-392-6067 (U.S.)
or
Anne Guennewig, +49-611-235-457 (Europe)
or
Investor Relations Contacts:
Makoto Mihara, +81-6-6908-1121 (Japan)
Investor Relations
or
Panasonic Finance (America), Inc.
Yuko Iwatsu, +1-212-698-1360 (U.S.)
or
Panasonic Finance (Europe) plc
Hiroko Carvell, +44-20-3008-6887 (Europe)