Urges travelers to keep hands and minds on the wheel not on the phone

NEWTON, Mass.--(BUSINESS WIRE)-- As families all across the country plan their Thanksgiving travels, do drivers know the laws of distracted driving state-by-state? It’s challenging enough to map out the route to grandma’s house, navigate traffic snarls and remember the pumpkin pie but now drivers must also be aware of varying cell phone bans and restrictions as they enter each state. Illume Software, a pioneer in mobile safety solutions and developer of the iZUP app to prevent cell phone-related driver distractions, is offering the iZUP Guide to Thanksgiving Travel. The guide features a U.S. map with details on handheld and texting bans state-by-state.

“We are hoping that by educating travelers on distracted driving bans, Illume Software can help make the roads safer over the Thanksgiving holiday while also raising awareness of the serious danger of cell phone use behind the wheel,” said Dan Ross, CEO of Illume Software. “iZUP manages all cell phone related distractions while driving so that travelers do not have to worry about varying laws as they drive from state-to-state. We urge drivers to keep their eyes and minds on the road and their hands on the wheel to help keep everyone safe this holiday.”

With 30 states currently enforcing texting and driving bans and another 10 banning handheld cell phone use altogether, the nation is clearly mobilizing against distracted driving. However, for many people, cell phone usage behind the wheel is a difficult habit to break. According to the Pew Research Center, 61 percent of adults have used a cell phone behind the wheel.

“We can indeed save lives by promoting better driving and that includes cell-free driving,” said Jeff Larson, president of Safe Roads Alliance. “Safe Roads Alliance believes that crashes are preventable if drivers are educated and aware of the distractions they face behind the wheel. With many families traveling long distances by car over the Thanksgiving weekend, preventing distractions is more important than ever.”

For families and everyone else on the roadways this Thanksgiving season, iZUP offers a comprehensive, responsible driver safety solution. iZUP is an intelligent, accurate GPS-enabled mobile app that is easy to download and even simpler to use. iZUP automatically launches when it detects that the cell phone is in a vehicle traveling over five miles per hour. The app sends incoming calls to voicemail and holds text and email messages until the vehicle stops and a driver can respond to them safely. iZUP also prevents outgoing calls, texts and emails while driving, yet always allows emergency calls to 9-1-1 and authorized numbers, such as a parent’s cell phone. Additional features include a tamper alert, 9-1-1 emergency map and password-protected passenger override.

iZUP is currently available on a variety of Blackberry, Android and Windows Mobile handsets. iZUP pricing is regularly $2.95 for a single user, annually $19.95; family plan, $5.95 monthly and $59.95 annually.

To learn more, visit: www.getizup.com and the major app stores.

About Illume Software

With headquarters in the Boston area, Illume Software is led by experienced mobile, telecom, internet, and media veterans and boasts boards of prominent business, political, financial, and technology leaders. iZUP, is the only solution that effectively eliminates all cell phone related distractions for drivers and is the first of many products to come from the company. iZUP recently received a “thumbs up” rating from the Good Housekeeping Research Institute. www.getizup.com

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CONTACT:

PAN Communications
Ann Shannon, 978-474-1900
iZUP@pancomm.com

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